Marketing 1

marketing – The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

Deliver genuine value.

Discover the needs and wants of prospective customers and satisfy them.
exchange – the trade of things of value between a buyer and a seller so that each is better off after the trade
4 Factors of Marketing – (1) two or more parties (individuals or organizations) with unsatisfied

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economics

GOVERNMENT POLICY
Government as a producer:
Essential goods and services 
Merit goods
Public goods
Control monopolies
*Government as an employer:
Unemployment rate=(number of unemployed%labour force)x100
Full enployement: situation were most people have a job but there are enough people out of work to prevent wages from starting to rise at an increasing rate
people are happier, but at the same time there must be unemployed so wages don’trise a lot 
Dealing with unemployment:
Temporary: publicise job vacancies
Seasonal:
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economics

 -Pages 238 and 239

The size of firms

Measuring and comparing the size of firms

The size of firms can be measured in a number of ways and these also provide useful clues about the reasons why some firms grow into very large organizations while others remain small.

  • Measure 1, number of employees: Firms with less than 50 employees are often classed as small. However, not all large firms employ many hundreds or thousands of workers. Some large firms employ relatively few workers, instead, they use a lot

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Untitled 1

Socialism was a way to express the communist regimes in the 20th Century, born in the 19th Century lead by Karl Marx. Marxist ideologies created two kinds of movements: social democracy (Marx was right, a more equalitarian society could be implemented under a liberal democracy) and real socialism (communism applied by the government, not as an ideology).Real Socialism began in 1917It all began with Stalin. Lenin died in 1924, around 1928 Stalin had absolute power.

The Bolshevik Party had never expected

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PM

1.1.The interval scale is a type of metric scale which focusses on quantitative values. n interval scale can always be divided into equal portion scales. This means the difference between any two values is equivalent to the difference between any two adjacent values of an interval scale.

The most common example is a Celsius temperature scale in which the difference between the values is the same. The difference in temperature between 10 and 20 degrees is the same distance as between 40 and 50 degrees. Read More

business

Government spending:One of the roles of most governments is to provide a range of public services.This might include:health care,education,defence,care for the elderly,child protection,policing,refuse collection,judical system and transport networks.Taxation:The money raised from taxation is used by a government to help fund its spending on public services.Businesses and individuals pay taxes.Indirect taxes means they are levied on spending.Value Added Tax (VAT) paid when buying g&s.Direct tax:

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