Sales and Marketing Functions: Understanding the Market and Strategies

SALES AND MARKETING FUNCTIONS

Includes any activities necessary to bring consumers the goods or services produced by the company, thus satisfying their needs and trying to achieve the best results. (A product is sold if there is a good marketing policy that publicizes and makes it desirable.

Duties of the Sales and Marketing Department

  • Planning and control
  • Market research
  • Product promotion and advertising
  • Sales

THE MARKET

Is defined as a set of purchasing and sales activities of a product conducted by sellers

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geo

In the Basque Country, the end of the war brought the huge social separation between the winners and the losers. During the following forty year that Francoism lasted, at once with economic growth, the opposition against the dictatorship spread. At first opposition’s protagonists were the unions and the political parties from before the war, but, from the 50’s on, new groups, specially ETA, started acting against Francoism.

THE RECOVERY AFTER THE WAR

ECONOMIC DEVELOPMENT

After
the war ended, the Basque

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socio

Block1.Fundamental concepts of sociology

Status and social position

STATUS: The social position an individual occupies and that the others recognize. It is a basic element of the social structure.

Social position, status, refer to expectations, responsibilities, privileges, etc. It determines the way a person acts in the social context.

Status provides a social identity.

STATUS COMBINATION: People occupy more than one social position throughout their lives.


ACQUIRED STATUS/ MERITOCRATIC: family

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economic

[24/03, 11:37 am] HRITIK⚡: 1.2 CIRCULAR FLOW OF INCOME
The modern economy is a monetary economy, where money
is used in the process of exchange. The modern economy
performs economic activities such as production, exchange,
consumption and investment. In order to carry out these economic
activities people are involved in buying and selling of goods and
services. The transactions take place between different sectors of
the economy. The process of production and exchange generates
two kinds of flows.
1. Product

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ferf

Diversification is a risk management strategy that mixes a wide variety of investments within a portfolio. A diversified portfolio contains a mix of distinct asset types and investment vehicles in an attempt at limiting exposure to any single asset or risk. The rationale behind this technique is that a portfolio constructed of different kinds of assets will, on average, yield higher long-term returns and lower the risk of any individual holding or security. Stocks—shares or equity in a publicly

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business

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 5. FINANCIAL INFORMATION AND DECISIONS

5.1. Needs of Capital

Finance = Capital = Money

Main reasons why businesses need finance:

o To start up a business: the money needed to buy the

essential assets to start trading is the start-up capital

o To expand the business

o To increase working capital

• Working capital – money needed to pay day-to-day costs

There are 2 types of finance needs:

o Short-Term Finance Needs:

Finance needs to pay things that last less than a year,

(working

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