Nation Branding and Diplomacy: A New Era of Image Management
UNIT 7 “IMAGE NATION/ NATION BRANDING AND DIPLOMACY”
1. Intro
– It’s nothing new for nations to care about the image, but the past ten years represent a turning point in the methods states use to manage their reputations. In many cases, governments hire PR firms to domain of corporate communications departments and business-school seminars.
– New metrics attempt to quantify the strength of national brands, and the field has seen a veritable explosion of literature on which branding techniques work
Read MoreSales Management Challenges in China & Hong Kong: Case Studies
Sales Management Challenges in China
1)Think of the “Andreas Keller in China” case study. On the surface this case deals with a straightforward sales management issue, i.e. increase the company’s sales revenue to get the Chinese business unit out of the red. Would you agree with this?
2)What is Mr. Keller expected to achieve in China?
3)Which activities should Mr. Keller focus on to get CWS-boco out of the red?
4)What should Mr. Keller write in his email to his boss (Max)?
5)Provide an actual report
Read MoreUnderstanding the Economic Problem and Factors of Production
Land – this term is used to cover all of the natural resources provided by nature and includes fields and forests, oil, gas, metals and other mineral resources.
Labour – this is the number of people available to make products.
Capital – this is the finance, machinery and equipment needed for the manufacture of goods.
Enterprise – this is the skill and risk-taking ability of the person who brings the other resources or factors of production together to produce a good or service. For example, the owner
Read MoreAggregate Planning and Globalization Strategies
Aggregate Planning
: The process of developing, analyzing and maintaining a preliminary, approximate schedule of the overall operations of an organization. It contains targeted sales forecasts, production levels, inventory levels and coster backlogs. It is intended to satisfy the demand forecast at a minimum cost and is an attempt to balance capacity and demand in such a way that costs are minimized. Aggregate planning is considered to be intermediate-term (2-18 months) (Short term till 2 months;
Read MoreProduct Strategy and Planning: A Comprehensive Guide
Strategy
What are the business goals -> what is the direction of the product -> how to prioritize requirements for the product -> how to plan smooth release for a product
The value proposition is a clear statement of tangible results a customer gets from using the product. Value proposition canvas
Elevator pitch – We design and build [PRODUCT/SERVICE] for [TARGET CUSTOMER] that allows them to [YOUR VALUE PROPOSITION]. We have [EXPERIENCE] and, unlike [COMPETITOR], we [DIFFERENCES]. [CALL TO
Understanding UK Payment Systems: BACS, CHAPS, and FPS
Banker’s Automated Clearing Services (BACS)
BACS is the most commonly used system of payment by businesses in the UK, with an average of 100 million transactions being made per day. An automated system is used for transferring money from one bank account to another account.
Clearing House Automated Payment System (CHAPS)
Are used to send money from the recipient’s account to another bank. This is one of the biggest payment systems for transferring large amounts.
Faster Payments Service (FPS)
It is
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