Competitive Marketing Study Questions and Quizzes
Study Questions 2.1
1. Monopolistic competition has:
a) Many suppliers with a variety of products, each of which has a small market share
2. Perfect competition has: c) Many suppliers selling essentially the same product
3. Market share is measured as: a) Company sales in $s divided by total industry $ sales over a specified time period x 100%
4. Market share is measured: e) All the listed options are correct
5. The key to competitive research is to focus on and understand:
b) Competitors’ added value
Direct Marketing and Distribution Strategies
Which of the following advertising functions is a hierarchy-of-effects model of advertising effect because consumer learning about the product leads to belief changes, which lead to changes in feelings (attitude) toward the product, which lead to buying the product?
b) LFB
Which advertising model assumes thoughtful decision-making?
a) LFB
Romantic fragrance ads are an example of which advertising model?
c) FBL
What type of advertising persuasion is the basis for the advertising message theme “Try me”?
Read MoreUnderstanding NAFTA Rules of Origin and Customs Bonds
NAFTA Rules of Origin
• Article 401 of the Agreement determines the eligibility of the good
• Establish which goods originate under the agreement and prevent goods from other countries from obtaining the NAFTA benefits by merely passing through Canada, the U.S. or Mexico
• They are specific to the HS classification of the goods
• It is possible that goods that are articles of North America for marking, statistical or other purposes would not “originate” under NAFTA
• Article 401 is where
Read MoreStrategic Business Model Design Process
Lesson 1 – Introduction
– Key features of a successful business model: Successful business models are backed by a business model that: a) offers a unique, relevant, and hard-to-imitate value proposition b) is aligned with market evolution trends c) is able to generate an ‘attractive’ profitability d) it is promptly able to transform itself and adapt through continuous innovation and the development of virtuous mechanisms
– Every organization/company builds its strategy on a business model. Examples:
Read MoreEvolution of Industry 4.0: Smart Industry Insights
Industry 4.0: The advent of the Smart industry
What is the so-called Industry 4.0: Industry 4.0 factories have machines augmented with wireless connectivity and sensors, connected to a system that can visualize the entire production line and make decisions without human involvement. Industry 4.0 seeks to use these capabilities to add value to the customer in the form of customization and product/service bundles while increasing competitive advantage for the company.
4 technological disruptions are
Read MoreMarketing Strategies and Distribution Channels
M/C1. Are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts.A. Shopping products. – B. Unsought products. – C. Product mix. – D. Specialty products.2. Which of the following is true with regard to store brands?A. Store brands are also known as national brands.B. Increasing consumer distrust toward store brands has led to a store-brand slump.
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