Modern Marketing Process: Market Pull vs. Technology Push
B1) Modern Marketing Process and Differences from Traditional Approach
A modern marketing process, driven by the market pull principle, starts with market demands. Consumers define a need or problem, and producers respond by developing and delivering products or services to meet those needs.
Key Activities in the Market Pull Process:
- Create Value: This involves segmenting the market, analyzing customer needs within each segment, selecting target segments, and positioning the product based on its value
International Accounting Standards: A Comprehensive Overview
International Accounting Standards
The International Accounting Standards Committee (IASC) was formed in 1973 to work for the improvement and harmonization of International Financial Reporting Standards (IFRS). The IASC develops international standards of accounting that involve the accounting profession worldwide.
Objectives of the IASC
The objectives of the IASC are:
- Formulate and publish accounting standards to be observed in the presentation of financial statements.
- Work for the improvement of regulations,
Monetary and Fiscal Policies: Shaping Economic Performance
Monetary Policy
Monetary policy refers to the actions taken by central banks or other regulatory bodies to control the size and growth rate of the money supply, which in turn influences interest rates. These actions include:
- Adjusting interest rates
- Buying or selling government bonds
- Modifying bank reserve requirements
Expansionary Monetary Policy
Expansionary monetary policies increase the money supply to stimulate economic growth, lower unemployment, and encourage private-sector borrowing and consumer
Read MoreConstruction Project Management: A Comprehensive Guide
1. What is a Project?
A project is a set of documents and drawings that aim to prove, define, determine, and assess all elements and parts of a work with sufficient precision. This allows another technician of the same level, but different from the author of the project, to carry out the same works.
2. Construction Works: Concepts and Classification
A construction work, once completed, is capable of being delivered to the public or the department concerned. Construction works are classified as:
- Construction
The Size and Growth of Firms: Measuring, Comparing, and Strategies
The Size of Firms
Measuring and Comparing the Size of Firms
The size of firms can be measured in a number of ways, which also provide useful clues about the reasons why some firms grow into very large organizations while others remain small.
Measure 1: Number of Employees
Firms with less than 50 employees are often classed as small. However, not all large firms employ many hundreds or thousands of workers. Some large firms employ relatively few workers; instead, they use a lot of machinery and equipment
Quality Management Systems: A Comprehensive Guide to ISO 9000 and ISO 14000
Quality
Quality: The set of characteristics of an entity that bear on its ability to meet the explicit and implicit needs.
ISO 9000
ISO 9000: A set of rules that constitute a model for quality assurance in design, development, production, installation, and servicing. This rule allows for the development and implementation of quality management within a company.
Pyramid Documentary
The Pyramid Documentary is the hardware that sits on the management system of quality. It comprises:
- Quality Manual: Defines