New Market Tribes, Distribution Strategies, and Marketing Trends
TOPIC 1
1.- Using topic 1, explain the different types of “New tribes” that can be found on the market, and choose a brand that could identify each one. Explain the reason for your choices in each case.
- BOBOS: ‘’Bourgeois Bohemian’’:
- They belong to the capitalist and urban world, Liberal professions,sophisticated and consumerist style.
- They do not buy expensive brand-name products, but opt for high quality, organic, fair trade and handicraft products.
Ex: Patagonia is known for its commitment
Read MoreFinancial and Management Accounting: A Comprehensive Guide
What is management accounting?
Managerial accounting, also called management accounting, is a method of accounting that creates statements, reports, and documents that help management in making better decisions related to their business’ performance. Managerial accounting is primarily used for internal purposes.
Importance of managerial accounting
The main objective of managerial accounting is to assist the management of a company in efficiently performing its functions: planning, organizing,
Read MoreThe Marxian Critique of Classical Political Economy
The Marxian Critique of Classical Political Economy
Classical political economy, a positive science, focuses on studying the functioning of markets in the production of capital. However, it is criticized for overlooking the alienated labor of the proletariat. It tends to treat economic laws as if they were natural and immutable. In reality, economic laws are historically contingent; the capitalist mode of production originated at a specific point in history and will eventually cease to exist. It
Read MoreCompany Entry Strategies and External Alliances
The Company: Entry Strategies
A company’s organization encompasses more than just its internal structure; it also includes external alliances, which are contingent on the company’s overall strategy.
Types of External Alliances
Based on Relationship
Vertical: These alliances involve companies that have a relationship with either the supplier or the customer.
Horizontal Competitive: These alliances are formed by companies that are direct competitors.
Horizontal Complementary: In these alliances, companies
Read MoreSales Management: A Comprehensive Guide
T1. Marketing and Sales Management
1. Marketing and Sales Management
• Customer Understanding and Satisfaction: The main premise of marketing is to “understand” consumers, the environment, and competitors to “meet” their needs with the best products/services. Philip Kotler summarizes this idea: “The aim of selling is to satisfy a customer need; the aim of marketing is to identify and satisfy that need profitably.”
• Evolution of the Sales Concept: The sales concept is constantly evolving and adapting
Realized and Recognized Gain or Loss on Property Transactions
Basis Prop. Acquired as gift
If Donor ABFMV, then dual basis applies (1Gain basis& 1loss basis). Where GB=donorAB & LB=FMV prop. ///If SellPr>DonorAB DoneeAB=DonorAB at date of gift./// If SellPr
Scott has decided to dispose of these assets that he rcvd as a gift. Compute his real&recog G/L on these disposals: a. In 2000, he rcvd stock with a FMV of 88k. The donor’s ab was 100k. He sells the stock for 72k this year. GainBasis=100k LossBasis=88k AmtReal=72k-Lossbasis88k=(12k) RecogL.
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