Financial Analysis and Economic Structure of a Company
Financial Function
Short-Term Goals
- Liquidity – Solvency
- Financial Analysis Tools
- Budget Fund
Long-Term Targets
- Financial Analysis
- Analysis of Break-Even Point
- Project Evaluation (NPV – IRR)
Financial and Economic Structure of the Company in the Financial Situation
Accounting Equation
Assets = Liabilities + Equity
- Total Assets = Liabilities + Equity
- Balance Sheet = General Situation showing assets and liabilities of the company.
- From a financial standpoint, an asset is an investment, and a liability is the source
Accounting Principles, Concepts, and Systems
Accounting
Accounting is the process of examining, measuring, and analyzing a company’s assets to support decision-making and control. It involves presenting systematically recorded information in a useful format for stakeholders. Accounting techniques produce structured and valuable quantitative information, expressed in currency units, about an entity’s transactions and measurable economic events. This information is then provided to various stakeholders.
Accounting Principles
Duality
Accounting Duality
Read MoreUnderstanding Marketing Channels: Strategies and Dynamics
Marketing Channels
What Work Do Marketing Channels Do?
Marketing channels act as intermediaries between manufacturers and customers (e.g., supermarkets, distributors). They exist because:
- Many producers lack the financial resources for direct marketing.
- Direct marketing isn’t feasible for some products (e.g., selling gum through 20,000 small shops).
- Intermediaries can increase efficiency and reach target markets effectively due to their expertise, variety, location, etc.
Channel Functions and Flows
Channels
Read MoreCommercial Representation, Agency, Distribution, Licensing, and Franchising: A Comprehensive Guide
1. Commercial Representation
A commercial representative promotes commercial operations in another country on behalf of the principal. They are employees of the principal and are paid a salary and expenses. The advantage of using a commercial representative is that the company has control over their transactions. However, the disadvantage is that they are foreigners in the country and may not be familiar with the local market.
2. Agency
An agency is a person or company that promotes commercial operations
Read MoreComprehensive Guide to Accounting Principles and Concepts
1.
Accounting
Is the information system that measures business activities, processes the
Information into reports, and communicates the results to decision makers.
Managerial Accounting provides information to internal decision makers
Financial Accounting provides information to external decision makers
The SEC is a US government agency that oversees the U.S. Financial markets
5.The
Financial Accounting
Standards Board (FASB) is a private organization that
Oversees the creation and governance of accounting
Marketing: Creating Value for Customers and Building Strong Customer Relationships
Chapter 1: Introduction to Marketing, What is Marketing?process by which companies create value for customers and build strong customer relationships in order to capture value from customers in returnWhat are the steps in the marketing process?Understand the marketplace and customer needs and wants, Design a customer-driven marketing strategyConstruct an integrated marketing program that delivers superior valueBuild profitable relationships and create customer delightCapture value from customers
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