Marketing Techniques: A Comprehensive Guide to Understanding Consumer Behavior
Marketing the Formal Organization: the configuration is done intentionally to assign different tasks and responsibilities, establishing its structure to achieve the objectives set by the company. This organization coordinates and organizes all activities, material and human resources. It is a structured organization where every person has a specific task, so employees spend their time fulfilling their duties and do not compete with each other by leveling up, etc. That is why authority relations,
Read MoreControl, Power, and Organizational Change: A Comprehensive Guide
Control and Power
Four Steps of the Control Process
- Establish and review standards set in the planning process.
- Measure performance at the strategic, tactical, and operational levels.
- Compare performance outcomes with the standards that were set.
- Make a decision:
- Successful performance should be rewarded.
- Unsuccessful performance should be corrected.
Goals
- Difficult but attainable
- Measurable
- Flexible
- Clearly stated
Departments and Measures to Analyze Them
- Marketing: They work to make sure that items are tailored
Accounting Principles: Revenue Recognition, Bad Debt, Returns, LIFO, Warranty, Depreciation, and Bonds
Assets | = | Liab. | + | Stockholders’ Equity | I/S Caption | ||
On November 7th, 2019, I buy a ticket to run a race for $200 and run the race – revenue recognition | |||||||
200 (Cash) | = | + | 200 (Ret. Earn) | Revenue | |||
Defer all revenue at the time of sale | |||||||
1000 | = | 1000 Def Rev | + | ||||
Recognize some as time passes (e.g., 10%) | |||||||
= | -100 Def Rev | + | 100 Ret. Earnings | Revenue | |||
Kroger sells a $1000 gift card on January 1, 2020. Historically, 90% of gift cards are redeemed, and 10% are unused. $600 is redeemed in 2020, $300 in 2021, and none thereafter; $900 total | |||||||
Understanding Business Activity: Economics, Objectives, and Stakeholders
The Economic Problem: Needs and Wants
Fundamentally, all individuals share common needs and wants. Needs are essential for survival, while wants represent desires that enhance our lives but are not crucial for living. We all experience unlimited wants, constantly desiring new possessions like technology, vehicles, or gadgets, even though these items are not essential for survival. Businesses address these needs and wants by producing goods and services.
Scarcity and Choice
Despite our boundless wants,
Read MoreNavigating the Complexities of Financial Markets: A Comprehensive Guide
Understanding Financial Market Mechanisms
1. Trade Execution Algorithms
These algorithms minimize price impact by breaking down large orders into smaller parcels and gradually releasing them into the market.
2. Hedge Funds
Actively managed investments seeking absolute returns, regardless of market direction.
3. Private Equity
A combination of venture capital for early-stage companies and management buyouts.
4. Strategies of Hedge Funds
- Equity Hedge Funds
- Global Asset Managers
- Relative Value Arbitrage
- Event
Understanding Business: Types, Functions, and Structures
TEMA 1: Business Definition, Elements, Objectives, and Functions
Concept of Enterprise
An organization composed of labor and capital as factors of production, dedicated to industrial, commercial, and service delivery, aiming for profit and responsibility.
Elements of a Company
- Capital Instruments: All elements comprising the balance sheet assets, enabling capital accumulation for production. These consist of:
- Technical Capital: Long-term company assets necessary for its activities.
- Intangible Assets: