E-Business Strategies and Models

Posted by on Sep 5, 2024 in Economy | 0 comments

Key Terminology

M-commerce, E-commerce, E-business

E-commerce describes the process of buying, selling, transferring, or exchanging products, services, and/or information via computer networks, including the internet.

M-commerce is a subset of electronic commerce and refers to online activities similar to those in e-commerce, but it is limited to mobile telecommunication networks, which are accessed through wireless hand-held devices.

What is E-business?

IBM definition – the transformation of key business

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International Marketing True/False Questions & Answers

Posted by on Sep 5, 2024 in Economy | 0 comments

True or False

Marketing Mix

FALSE – Price is the only marketing mix instrument that creates costs. All other elements entail revenues.

TRUE – Typically, for identifying new product ideas, we look at the 4 C’s, which are: Company, Customers, Competition and Collaborators.

Test Marketing & Global Advertising

TRUE – Test marketing may be skipped to save money, and lead markets can be used as projections.

TRUE – Global advertising encompasses areas such as advertising planning, budgeting, resource allocation

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Understanding Business Accounts: A Comprehensive Guide

Posted by on Sep 5, 2024 in Economy | 0 comments

What are Accounts and Why are They Necessary?

Accounts are financial records of a firm’s transactions that are kept up to date by accountants, who are qualified professionals responsible for keeping accurate accounts and producing the final accounts.
Every end of the year, final accounts must be produced, which give details of:
  • Profits and losses made.
  • Current value of the business.
  • Other financial results.
Limited companies are bound by law to publish these accounts, but not other businesses.

Financial

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Understanding Aggregate Demand and Exchange Rates in an Open Economy

Posted by on Sep 5, 2024 in Economy | 0 comments

Demand in an Open Economy

Aggregate demand represents the total demand for goods and services within a country, originating from households, firms, and governments globally.

  • In the short run, aggregate output hinges on aggregate demand.
  • Conversely, long-run output necessitates the full employment of all factors of production.

Aggregate demand comprises Consumption (C), Investments (I), Government Spending (G), and Net Exports (NX).

Determinants of the Current Account

The current account reflects the balance

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Equilibrium vs. Full Employment: Keynesian and Classical Models

Posted by on Sep 5, 2024 in Economy | 0 comments

Using the Keynesian AD/AS Diagram to Explain Equilibrium Output

Real output is the value of all final goods and services produced in an economy, adjusted for inflation. Equilibrium occurs when real output demanded equals real output supplied, represented by the intersection of the Aggregate Demand (AD) and Aggregate Supply (AS) curves.

The Keynesian AS curve has three distinct segments:

  • Horizontal (Recessionary Gap): An increase in AD only increases output, as there is significant spare capacity in
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The Impact of Microfinance, Health, and Education on Poverty: Evidence from Randomized Controlled Trials

Posted by on Sep 5, 2024 in Economy | 0 comments

The Poverty Trap, Nutrition, and Health

Dasgupta and Ray (1986) “Inequality as a Determinant of Malnutrition and Unemployment.” Economic Journal, 96,1011–34.

This important article explores the concept of the poverty trap, a self-reinforcing mechanism that perpetuates poverty. Poverty traps have been attributed to various factors, including:

  • Lack of food/poor nutrition
  • Lack of education
  • Poor health and lack of access to healthcare
  • Large families and limited family planning/contraception
  • Limited access
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