Sales Promotion Strategies and In-Store Communication Tactics
Item 13: The Prescriber’s Influence
Concept and Features of Promotion
Promotion informs consumers about products and brands. Tools include advertising, sales promotion, and public relations. Sales promotions encourage product trial.
Features of Sales Promotion:
- Incentivize purchase
- Short-term incentives
- Immediate effects
Internal Motives:
- Companies seek short-term results
- Numerous new products enter the market
- Improved decision-making
External Reasons:
Objectives of Sales Promotion
The main objective is increased
Read MoreVAT: Impact, Deduction, and Value Added Tax Explained
VAT
1) Impact Mechanism
According to Article 88 of the VAT Act, the taxable person must pass the tax on to the recipient. Thus, we have a relationship between the impacted and the repercutidor.
The impact structure is as follows:
- Taxable Event: The law defines a taxable event as the delivery of goods or the provision of services by an employer in their business within Spanish territory.
- Taxpayer: The standard defines a taxpayer as the employer who performs the delivery or provides the service.
- Accrual:
Special VAT Schemes in Spain: A Comprehensive Guide
Special VAT Schemes in Spain
Special Charge Scheme Equivalence
Special charge scheme equivalence is a mandatory and irrevocable scheme applied to buying and selling by retail traders who are natural persons or entities that pay under the IRPF tax regime. The retailer must also meet the following requirements:
- When delivering goods without having undergone any transformative process.
- When the sum of deliveries to those who do not have the status of professional employee exceeds 80% of total deliveries.
Global Marketing: Strategies, Research, and Cultural Factors
Globalization and International Business
Effects of Globalization
- Technological innovation
- Foreign direct investment
- Inequitable distribution
- Threat to sovereignty
- Interdependence
- Economies of scale
Benefits of Globalization
- Cost reduction
- Improved product and program quality
- Enhanced customer preference
- Increased global competitive advantage
Driving Forces of Globalization
- Increased application of technology
- Liberalization of cross-border trade
- Development of supporting services
- Growth of consumer pressures
- Increased
Product Obsolescence Planning and Competitive Advantage
Planning for Product Obsolescence
Criteria for New Products
- Consumers shape key attributes described in the product concept.
- Prototypes function safely under normal use.
- Prototypes are producible at budgeted costs.
Test Market
Products requiring high investment and posing market risks necessitate testing. Test market costs represent a minimum percentage of total project costs.
High-Risk Products
Products creating new categories or having many features justify further market testing.
Identifying Competitive
Read MoreResearch Methodology: A Comprehensive Guide
Approach to the Problem
Refine and structure the research idea (Sampieri 1998). It must be verbalized clearly and precisely to investigate using scientific procedures. Kerlinger states:
- The problem must express a relationship between two or more variables.
- It should be clearly formulated as a question.
- It should be observable and testable in reality; it should be empirically testable.
Sampieri and co-authors suggest addressing:
- The objectives pursued by the research.
- The research questions.
- The justification