Global Marketing Strategies & Market Entry
1. Globalization of Markets
Convergence vs. Divergence
- Convergence: Markets become homogeneous. Examples: Nike, Barcelona, China.
- Divergence: National culture dominates values. Consumption varies between countries.
- Crossvergence: Blend of cultural values in multicultural settings.
2. Global Strategies
Standardization or Adaptation
- Standardization: Same offering in all countries.
- Adaptation: Adjustments to meet local differences.
- Cost Pressure: Economies of scale through standardized products. Examples: Intel,
Production Factors and Labor Market Dynamics
Markets of Production Factors
Entrepreneurship and Production
This chapter analyzes the markets of production factors, focusing on the labor market due to its relevance. We will also consider the final capital chapter.
Learning Objectives
- Understand the concept of a productive factor.
- Introduce the concept of marginal value product.
- Analyze the demand for factors, particularly labor, by competitive and profit-maximizing businesses.
- Determine the optimal staffing level for a competitive, profit-maximizing
Understanding Business Cycles, Economic Crises, and Capital
Business Cycles
The Business Cycle
A business cycle is a recurring set of economic phenomena occurring over a specific period. The phases of a cycle are:
- Crisis: Many businesses fail, increasing unemployment and underemployment.
- Recession: A relative decline in overall economic activity.
- Depression: A significant fall or collapse of the economy.
- Recovery: Characterized by a revival of economic activities.
- Boom: A period of prosperity and growth in economic activity.
Based on historical studies of economic
Read MoreBanking Operations and Services
ITEM 5: Bank Accounts and Operations
Debit and Credit Transactions
Debit transactions: These involve raising funds from customers and represent the main source of funding for banks. They are derived from the bank’s debt obligations, such as loans, credit, and bank guarantees.
Active operations: These consist of granting sums of money and represent a collection right for the bank against customers. Examples include current accounts, savings accounts, and time deposits.
Service Operations: These are additional
Read MoreMacroeconomics: Economic Policies, Money, and Financial Markets
ITEM 11
Objectives of Economic Policies
Sustainable Economic Growth: The state intervenes to increase the production of goods and services sustainably over time. One of its key objectives is to improve the welfare of citizens. As economic growth can increase the quantity and quality of goods and services offered to society, the state intervenes to increase or, at least, maintain the level of production. The most significant economic indicators of economic growth are GDP and GNP.
Full Employment: Rationality
Read MoreSocial Work Intervention Guide: A Practical Approach
Notes on the Examination
Practical Course Resolution
For the resolution of the practical course in the examination, it is recommended to approach the case using the “Methodological Guide for Global Intervention in Social Work” (page 139 of “The Social Worker Intervention: I. Practical Assumptions”).
I. Institutional Framework
The intervention will be based on the professionalism of the Information, Assessment, and Counseling Service (SIVA) of the Municipal Services Center (downtown, east, etc.). The
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