Strategic Marketing Analysis Guide: From PESTEL to Segmentation
Strategic Analysis
D. Image & Current Positioning
1. Desired Customer Image (Corporate Values)
What image do you want to create in the customer’s mind regarding your corporate values?
2. Market Positioning Based on Values
How is your company positioned in the market based on its values?
3. Positioning Map
A positioning map helps understand your current position to adapt your marketing strategy.
4. Steps to Create a Positioning Map
- Likert Scale: Focuses on agreement with statements (5 or 7 point scale)
Banking Operations: A Comprehensive Guide
Housing Savings Account
A housing savings account is designed to establish a savings fund for acquiring, expanding, rehabilitating, or constructing a residence. It’s formalized through a passbook and offers a higher interest rate than standard savings accounts.
The appeal of this account lies in its interest rate and the tax relief it provides on personal income tax (PIT). The account has a maximum duration of four years, as tax regulations mandate allocating the savings fund to housing-related purposes
Read MoreIntroduction to the Stock Exchange and Securities
The Stock Exchange and Its Features
The Exchange is a vital institution within the financial system, essentially functioning as an organized market. Professionals regularly gather here to buy and sell securities, both public and private. The primary market deals with new securities, while the secondary market (the stock exchange market) handles existing securities without generating new ones.
Key Features of the Stock Exchange:
- It’s a regulated market where approved securities are traded.
- Securities
Company Quality Policy: Goals, Strategies & Organization
Quality Policy of the Company: Goals and Strategies
Quality Systems
Quality systems vary across companies and undergo continuous adaptation to meet current needs. When implementing a quality system, companies aim to achieve profitability without compromising their objectives. Essentially, every company has two main objectives:
- Customer satisfaction: Providing what customers want.
- Cost minimization: Making products more competitive.
The sequence of actions involves choosing a quality philosophy or system
Read MoreProject Planning and Evaluation: A Comprehensive Guide
Project Planning and Evaluation
Plan
Definition: A coordinated set of objectives, goals, and actions related to strategies and programs. It nests a series of policies and instruments to achieve an objective view and proposal.
Phases of the Plan
- Technical level debugging.
- Flexible and responsive to historical and current conditions.
- Consider direction and control instruments to guide implementation.
- Contain viable strategies for social change.
- Contain a relatively high degree of decentralization of decisions.
Introduction to Financial Markets
Financial Markets
A Financial Market is the place, facility, or system where assets are bought and sold.
The purpose of a financial market is to connect buyers and sellers of funds and determine fair prices for different financial assets.
- Financial markets operate:
- Electronically.
- By phone.
People Deficit
- Individuals, businesses, and governmental units that need to raise capital.
(Income < Expenses).
Surplus People
- Individuals and companies that have funds available for investment.
(Income > Expenditure)
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