Core Economic Principles: Markets, Efficiency, and Strategy

Fundamentals of Economics

Economics is the study of how agents allocate scarce resources and how those choices impact society. It relies on three pillars: Optimization (choosing the best feasible option), Empiricism (using data to test models), and Equilibrium (simultaneous optimization). It addresses complex human behavior, requiring adaptability and openness to new data.

Homo economicus: An idealized model of human behavior often contrasted with actual self-control issues (present bias) and bounded

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Macroeconomic Indicators: GDP, Unemployment, and Inflation

Gross Domestic Product (GDP)

Definition: The market value of all final goods and services produced within a country during a specific period. It does not account for population size.

Key Uses of GDP

  • Measuring living standards
  • Tracking economic growth
  • Identifying recessions and expansions

Core Concepts

  • Per Capita GDP: GDP ÷ Population (indicates average living standards).
  • Economic Growth: The percentage change in real per capita GDP.
  • Business Cycle: Short-run economic fluctuations.
    • Expansion: Trough to peak.
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Essential Microeconomics Principles and Market Models

Chapter 1: Ten Principles of Economics

How People Make Decisions

1. People Face Trade-offs

Scarcity forces choices. Examples include:

  • Efficiency vs. equality
  • Work vs. leisure
  • Clean environment vs. economic output

2. The Cost of Something Is What You Give Up to Get It

Opportunity cost is the next-best alternative. Examples include:

  • College = tuition + books + forgone wages
  • Watching a movie = ticket price + lost study time

3. Rational People Think at the Margin

Rational agents compare:

  • Marginal Benefit (MB)
  • Marginal
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Marginal Productivity and Production Cost Principles

Marginal Productivity & Production Costs

Law of Diminishing Marginal Productivity

Law of Diminishing Marginal Productivity: Extra output per worker eventually decreases as more workers are added to fixed capital.

Short Run and Long Run

Short Run: Some inputs (like labor) can be changed, but others (like capital or factory size) are fixed.

Long Run: All inputs can be changed; the firm can adjust labor, capital, etc., to optimize production.

Production Function and Products

Production Function: Maximum

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Consumer Behavior, Production & Market Structures Economics

Consumer Behavior: Utility & Indifference Curves

This unit explores how consumers make choices to maximize their satisfaction.

Key Concepts

  • Utility: The want-satisfying power of a commodity.

    • Cardinal Utility: Assumes utility can be measured numerically (e.g., in “utils”). This is the basis for the Marginal Utility Analysis.

    • Ordinal Utility: Assumes utility can only be ranked or compared (e.g., first, second, third preference). This is the basis for the Indifference Curve Analysis.

  • Law of Diminishing

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Microeconomics: Nature, Elasticity, Demand, Supply & Equilibrium

1. Nature and Scope of Microeconomics (16 Marks)

Microeconomics is an important branch of economics that deals with the study of individual economic units such as consumers, firms, industries and markets. It focuses on how individuals and firms make decisions regarding the allocation of scarce resources and how these decisions affect prices, output and the distribution of income. Microeconomics is also known as price theory because it explains the determination of prices of goods and services in

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