Marketing Fundamentals: Core Concepts & Strategies

Posted by on Aug 11, 2025 in Commerce and Marketing | 0 comments

Week 2: Creating Customer Value and Engagement

What is Marketing?

Activities to acquire, engage, and build relationships with customers, creating value to capture it in return.

The Five-Step Marketing Process

  1. Understand the marketplace and customer needs.

  2. Design a customer-driven marketing strategy.

  3. Construct an integrated marketing program.

  4. Engage customers and build relationships.

  5. Capture value for profits and customer equity.

Understanding the Marketplace

Core Concepts:

  • Needs, Wants, Demands: Basic human

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Essential Business Vocabulary and Professional Communication

Posted by on Jul 29, 2025 in Commerce and Marketing | 0 comments

Essential Business Vocabulary

Core Business & Financial Terms

  • Receipt
  • Share
  • Invoice
  • Contract
  • Insurance Certificate
  • Business Plan
  • Budget

Key Financial Concepts

  1. Payment on delivery of the goods: Cash on Delivery
  2. Card which allows you to pay on credit: Credit Card
  3. To pay part of the money: Deposit
  4. To buy goods or services and make the payment later: Buy on Credit
  5. To pay before the goods are delivered: Advance Payment
  6. The offer of money you make at an auction sale: Bid
  7. Payment for professional services: Fee
  8. Money
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Essential English Vocabulary: Words, Phrases, and Meanings

Posted by on Jul 2, 2025 in Commerce and Marketing | 0 comments

Vocabulary for Describing Incidents & Risks

  • Attack (Atacar): The shark attacked me in Hawaii.
  • Blackmail (Chantaje): My dad made me blackmail someone using the clothing.
  • Gang (Cuadrilla): Those boys are from my brother’s gang.
  • Ransom (Rescate): The group paid the ransom because one of their members had fallen.
  • Lightning (Rayo): Yesterday, lightning struck.
  • Falling (Caer): I fell down the stairs.
  • Scalded (Quemarse): I scalded myself with the water yesterday.
  • Crushed (Triturar): My mum crushed the garlic
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Victorian Era Milestones and Whitechapel Mysteries

Posted by on May 31, 2025 in Commerce and Marketing | 0 comments

The 1880s: A Decade of Innovation and Change

Key Events and Inventions (Page 5)

Exercise 1: Historical Milestones

  • 1885: First modern bicycle; Benz’s three-wheeled vehicle that used petrol.
  • 1886: Coca-Cola appears; Dr. Jekyll and Mr. Hyde published.
  • 1887: Dunlop’s pneumatic tyre; Sherlock Holmes introduced; Queen Victoria’s Golden Jubilee.
  • 1888: Stage play of Dr. Jekyll and Mr. Hyde; Berliner’s gramophone; First Kodak box camera; Whitechapel murders begin.

Exercise 2: Open Answers (Page 5)

Open answers.

Social

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English Adjectives: Comparative and Superlative Forms

Posted by on May 30, 2025 in Commerce and Marketing | 0 comments

Mastering English Adjectives: Comparative & Superlative Forms

Understanding how to form comparative and superlative adjectives is crucial for describing differences and extremes in English. This document provides a comprehensive list of common adjectives and their comparative and superlative forms, categorized by their formation rules.

1. Regular Adjectives (One or Two Syllables)

Most one-syllable adjectives, and some two-syllable adjectives, form their comparative by adding -er and their superlative

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Accounting Meeting Invitation & Complaint Resolution

Posted by on Apr 5, 2025 in Commerce and Marketing | 0 comments

Accounting Department Meeting Invitation

TO: Accounting Team

FROM: Dayana Chasi

SUBJECT: Invitation to Monthly Departmental Meeting

Organizer: Dayana Chasi

Date: 22 March

Start Time: 10:00

End Time: 12:00

Location: Room 28 (3rd floor conference room)

Title: Monthly Departmental Meeting

Message:

Hi everyone,

Our monthly departmental meeting will be a little later because the head of accounting will arrive late from a previous meeting.

It is very important that the entire accounting team attend, as we will explain

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