Brain Biases: How Attention, Memory, and Emotion Shape Decisions
The Brain as a Cognitive Miser
The brain is a miser, meaning it is energy-efficient and avoids unnecessary effort. It avoids overthinking and relies on shortcuts to make decisions quickly. Cognitive miserliness helps the brain process information without being overwhelmed, making everyday decision-making faster and easier.
Strategies of Cognitive Miserliness
- Efficiency: The brain prefers to make decisions with minimal effort. This is why we often rely on simple judgments or shortcuts, like first impressions
Neuromarketing Metrics and Brand Strategy Insights
Key Indicators in Neuromarketing Measurement
Indicators to measure:
When using software like RealEye, several key indicators are essential for measurement:
- Eye-Tracking Data: Tracks fixations, saccades, and gaze paths to evaluate how users navigate a website. Longer fixations can indicate areas of interest or complexity, while efficient gaze paths suggest a smooth, intuitive user flow.
- Heatmaps: Visualize the areas of a website that grab the most attention. This helps optimize the placement of important
Digital Marketing Strategies: SEO, PPC, Email & More
Digital Marketing Strategies
SEO (Search Engine Optimization)
SEO (Search Engine Optimization): Various techniques to improve a website’s ranking on search engines through organic means, to attract more visitors.
On-Site vs. Off-Site SEO
On-Site
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SEO Advantages and Disadvantages
SEO |
Unlocking Innovation: Strategies and Processes for Business Growth
The Importance of Innovation
- Innovation allows companies to stay competitive and increase revenue.
- Continuous innovation attracts and retains customers with new and improved offerings.
- Innovation increases efficiency and reduces costs, improving the bottom line. (Commodity Trap)
- Innovation enables companies to enter new markets and unlock growth opportunities. In today’s fast-paced global environment, adaptation and innovation are crucial for survival.
- Innovation fosters a better, more engaging work
Data Warehouse and OLAP: Key Concepts & Benefits
Data Warehouse
A Data Warehouse is a centralized repository designed to store large volumes of structured data collected from various sources within an organization. It is optimized for querying and reporting, providing a historical view of business operations.
Key Features:
- Subject-oriented: Organized around key subjects like sales, finance, or inventory.
- Integrated: Combines data from multiple sources, ensuring consistency.
- Time-variant: Stores historical data to track changes over time.
- Non-volatile:
Distribution, Retail, and Merchandising: Key Concepts
Distribution Concepts
Distribution Concepts:
- Supply Chain: Obtains materials, transforms them into intermediate/finished products, and distributes them to the consumer.
- Internal Logistics: Plans, implements, and controls the flow (back and forward) and the effective storage of goods, services, and related information from the point of origin to the consumption point.
- Value Chain: From raw material/design to the form of payment/delivery to consumer. (Firm infrastructure, HR management, tech development,