Neuromarketing: Body, Brain Measures & Consumer Behavior

Posted by on Mar 25, 2025 in Business Management and Marketing | 0 comments

Body Measures & Somatic Responses

Facial Expressions

Measure emotional responses to stimuli like ads or products.

When to Measure: Evaluating responses to packaging designs or product features.

Tools Used: Facial Action Coding System (FACS), Facial Electromyography (EMG) sensors.

Example: Tracking audience reactions to a new TV commercial using EMG sensors.

Facial Muscle Movements

Understand emotional responses to ads.

When to Measure: Assessing emotional impact during exposure to advertisements.

Tools

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Sales, Marketing, and Tech Terminology

Posted by on Mar 23, 2025 in Business Management and Marketing | 0 comments

Key Sales and Marketing Roles

  • MDR (Market Development Representative): Follows up on inbound leads and sets up meetings with Account Executives (AEs).
  • SDR (Sales Development Representative): Initiates conversations with potential clients through outbound actions.
  • AE (Account Executive): Develops Sales Qualified Leads (SQLs) through a series of meetings.
  • ONB (Onboarding): Onboards a client and achieves initial use of the product or service.
  • CSM (Customer Success Manager): Ensures recurring use of the
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Wells Fargo Ethical Crisis: A Case Study

Posted by on Mar 20, 2025 in Business Management and Marketing | 0 comments

Wells Fargo Ethical Dilemma

The Wells Fargo dilemma revolves around intense pressure on employees to meet unrealistic sales targets, leading them to engage in unethical practices, such as opening fraudulent accounts. Employees had to choose between meeting sales targets to secure their jobs or adhering to ethical standards, possibly facing job insecurity.

Managerial Indifference

Managers turned a blind eye to fraudulent practices, fostering a culture where unethical behavior was normalized.

Violation

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Data-Driven Transformation: Strategies, Examples, and Metrics

Posted by on Mar 20, 2025 in Business Management and Marketing | 0 comments

1. AI and Data: A Symbiotic Relationship

The more data you have, the higher the quality and the more powerful and effective your AI or data-driven initiatives will be.

AI Example: Building a self-driving car requires vast amounts of data to train its system, such as:

  • Images and videos of roads and traffic signs (visual data)
  • Lidar and radar sensor readings to gauge distance and surroundings (sensor data)
  • Maps and GPS coordinates for location (spatial data)

This data is used for machine learning algorithms.

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Digital Marketing and User Experience Essentials

Posted by on Mar 18, 2025 in Business Management and Marketing | 0 comments

Digital Marketing and User Experience

Collaborative Economy: Interaction between two or more subjects, usually through digital media, satisfying needs.

Digital Marketing: The method of marketing through the internet, with resources and tools to achieve some kind of conversion. Online marketing is a form of advertising, communication, and public relations.

Characteristics:

  • Measurable: We can know visualizations, users, visits, and leads.
  • Interactivity: Greater link between the user and the network.
  • Segmented:
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Market Research and Segmentation Strategies

Posted by on Mar 17, 2025 in Business Management and Marketing | 0 comments

Market Share

Market share indicates the proportion of total sales a company has within a market. It’s calculated as follows:

Market Share = (Company’s Sales / Total Market Sales) * 100

Market Research

Market research involves collecting, processing, and analyzing information about the general environment, competition, and consumers.

Phases of Market Research

  1. Definition of the research objective (what you are trying to find out and where you want to go).
  2. Design of the research model (how the investigation
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