Digital Marketing and Web Optimization Essentials
What is Image Optimization?
Image optimization refers to the process of reducing the file size of images without compromising their quality, ensuring faster loading times and better performance of web pages. This involves several techniques, including compression, resizing, and using appropriate file formats like JPEG, PNG, or WebP. Compression reduces the file size by removing unnecessary metadata and using algorithms that maintain visual integrity while minimizing data. Resizing ensures images
Strategic Public Relations Planning: 8 Key Elements
This is the second step in the public relations process, after the investigation. Before doing anything, it has to be clear what to do and in what order to achieve the objectives of the organization. Planning prevents improvised and inefficient communication. With a plan, what will be done and how it will be performed is achieved more effectively, so public relations will be more useful for the organization.
Elements of Planning
All PR plans comprise eight key elements:
1. Situation
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Read MorePlatform Capitalism: Data Collection and Business Models
This text, based on the work of Nick Srnicek, explains the characteristics of five types of platforms that exist today and the importance of data collection for them.
Advertising Platforms
Advertising platforms were the first attempts to build a business model suitable for the digital age. They arose as a result of the dot-com bubble burst, made possible by:
- Many competitors collapsed, leaving different areas of the technology industry under the control of the remaining companies.
- The depletion of capital
Business Model Canvas and Types: Traditional & Emerging
Business Model Canvas (BMC)
Definition: The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by illustrating potential trade-offs.
Components:
- Value Proposition: It answers the question of what product or service is being built and for whom. The
Sales and Marketing Strategies: Building Relationships and Effective Communication
Relationship Between Marketing and Sales
Marketing and sales are closely linked functions, crucial for revenue generation and business growth. Marketing focuses on creating brand awareness and generating leads, while sales converts these leads into customers, ultimately driving revenue. For example, Coca-Cola’s marketing campaigns, including commercials and social media presence, build brand awareness and positive associations. Sales teams then leverage this brand image to persuade consumers to buy
Read MoreERP, BI, and BPM: Streamlining Business Operations
ERP: Enterprise Resource Planning
An Enterprise Resource Planning (ERP) system is an integrated software solution used to manage and automate core business processes across an organization. ERPs consist of multiple modules that cover different areas such as sales, procurement, finance, human resources, and inventory management.
Main Characteristics of ERP
- Integration
- Real-time access to data
- Follows standardized processes
- Customization and flexibility
Benefits of ERP
- Improved efficiency
- Better decision-making
- Enhanced