Branding and Marketing Strategies for Business Success
Branding
Branding is the process of developing a firm’s identity and strengthening its image and loyalty.
Brand Recognition
Brand recognition is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service’s logo, tagline, packaging, or advertising campaign. Brand recognition can also be triggered via an audio cue, such as a jingle or theme song associated with a brand.
Techniques Used
- Social media advertising
- Producing a short and memorable
Consumer Privacy and Digital Marketing: Web 2.0 and 3.0
The World Has Changed
Digital Advertising and Consumer Privacy
Facts:
- Companies are competing for ownership of consumer data.
- Consumers want their personal data and privacy protected.
- The EU and FCC have created privacy rules (still in development and must mature).
US-FCC Trends:
- Increased FTC monitoring and intervention.
- Improved Internet content monitoring.
- Determining ISP and website accountability for digital consumer privacy.
EU-GDPR (General Data Protection Regulation):
- European privacy law restricts
Digital Marketing and the Collaborative Economy
Collaborative Economy and Digital Marketing
Collaborative Economy
The collaborative economy involves interactions between two or more individuals, through digital media or otherwise, that satisfies a need (not necessarily real) for one or more people.
Digital Marketing
Digital marketing is the adaptation of traditional marketing to the internet, using resources and tools to achieve some type of conversion.
Characteristics of Online Marketing
- Measurable: We can track visualizations, interactions, users
Web Design Fundamentals: From UX to UI and Beyond
Web Design Fundamentals
Design: Aims to convey the appearance, function, and production of an object with a specific function.
Stages:
- Observation and analysis
- Planning and projection
- Construction and execution
Web design: The activity that consists of planning, design, implementation, and maintenance of websites.
History and Evolution of Web Design
First Web Generation (1990-1994)
Webpages used HTML. Mosaic was the first free web browser program. In 1994, the W3C was created to prevent large companies from
Read MoreGlobal Marketing: Product Attributes, Branding, and Innovation
Global Marketing: Key Concepts and Considerations
Product Attributes
31) Generally speaking, which of the following are true product attributes? C) Both tangible and intangible
32) Many American car buyers perceived Korean cars as: B) Cheap.
33) An express warranty is a written guarantee that assures the buyer: C) That he or she is getting what they paid for.
Packaging and Labeling
34) Packaging is an important consideration for products that are shipped to markets worldwide. Which of the following statements
Read MoreE-Commerce Growth in the GCC and UAE: Trends and Insights
E-Commerce in GCC and UAE (Stats, Specificity, Leaders – Local and Worldwide)
First, what is e-commerce? In its simplest form, e-commerce is the buying and selling of products and services by businesses or consumers over the World Wide Web.
E-Commerce in the UAE
The UAE leads the GCC in e-commerce growth. In 2015, the number of B2C e-commerce transactions in the MENA region reached an estimated height of $15 billion, rising from $9 million in 2012, according to recent surveys from Frost and Sullivan
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