E-Commerce Growth in the GCC and UAE: Trends and Insights

Posted by on Jan 29, 2025 in Business Management and Marketing | 0 comments

E-Commerce in GCC and UAE (Stats, Specificity, Leaders – Local and Worldwide)

First, what is e-commerce? In its simplest form, e-commerce is the buying and selling of products and services by businesses or consumers over the World Wide Web.

E-Commerce in the UAE

The UAE leads the GCC in e-commerce growth. In 2015, the number of B2C e-commerce transactions in the MENA region reached an estimated height of $15 billion, rising from $9 million in 2012, according to recent surveys from Frost and Sullivan

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Marketing Communications: Strategies, Products, and Content

Posted by on Jan 28, 2025 in Business Management and Marketing | 0 comments

Marketing Communications

Marketing Communications encompasses all messages and media used to communicate with the market, including advertising, sales promotion, public relations, direct marketing, social media marketing, branding, packaging, digital advertising, influencer marketing, word of mouth, and sponsorship.

Product Levels and Types

A product is anything offered to a market for attention, acquisition, use, or consumption that satisfies a need. Product levels include core, actual, and augmented

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Culture, Subculture, and Consumer Behavior: Key Factors

Posted by on Jan 28, 2025 in Business Management and Marketing | 0 comments

What is the Difference Between Culture and Subculture?

A subculture is a self-contained group of people who share common interests, lifestyles, beliefs, conventions, norms, style, or preferences. Culture encompasses language, social conventions, beliefs, art, literature, music, customs, pastimes, values, knowledge, recreation, mythology, ritual, and religion. Culture defines the accepted patterns of conduct in a specific society, according to the components of culture. It enhances people’s awareness

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Digital Transformation: Impact on Business and the Economy

Posted by on Jan 26, 2025 in Business Management and Marketing | 0 comments

Introduction and General Information

Key Concepts

  • Digitization: The process of converting analog information into digital format (0s and 1s), which enables storage and transmission of business data.
  • Digitalization: The use of digital technologies to modify existing processes within an organization. Key aspects include:
    • Process optimization
    • Creating additional customer value
    • Involves socio-technical changes in organizational structure
  • Digital Transformation: Significant changes driven by emerging technologies
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Brand Strategy: Key Concepts and Techniques

Posted by on Jan 26, 2025 in Business Management and Marketing | 0 comments

Key Concepts in Branding

  • Rebranding: Not only the evolution of the logo, but a strategic brand decision.
  • Restyling: Modification of the Corporate Visual Identity (CVI) to refresh or update it.
  • Genericide: The trademark becomes a common name (e.g., Tipp-Ex, Kleenex).
  • Private Labels: Same product manufactured by different companies (e.g., Fuet Espetec, Tarradellas).

Brand Name Characteristics

  • Memorable: Easily recognized (e.g., Apple).
  • Meaningful: Descriptive name for the product (e.g., Whole Foods).
  • Likable:
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Sustainable Development: From Brundtland to Corporate Responsibility

Posted by on Jan 22, 2025 in Business Management and Marketing | 0 comments

Brundtland Commission (1987)

  • Also known as the World Commission on Environment and Development.
  • Chairperson: Gro Harlem Brundtland, appointed by the UN in 1983.
  • The UN General Assembly was concerned about the deterioration of the environment and natural resources.
  • The Commission released Our Common Future.
  • This document popularized the term “Sustainable Development”.

Brundtland Report

The 1987 Brundtland report, Our Common Future, helped define sustainable development. In 1983, UN Secretary-General Javier

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