Distribution, Retail, and Merchandising: Key Concepts

Posted by on Feb 19, 2025 in Business Management and Marketing | 0 comments

Distribution Concepts

Distribution Concepts:

  • Supply Chain: Obtains materials, transforms them into intermediate/finished products, and distributes them to the consumer.
  • Internal Logistics: Plans, implements, and controls the flow (back and forward) and the effective storage of goods, services, and related information from the point of origin to the consumption point.
  • Value Chain: From raw material/design to the form of payment/delivery to consumer. (Firm infrastructure, HR management, tech development,
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Influential Contemporary Architects and Their Design Philosophies

Posted by on Feb 18, 2025 in Business Management and Marketing | 0 comments

Influential Contemporary Architects

RCR Architects: Concept-driven architecture, deep study of environment and landscape, architecture as a response to place.

Glenn Murcutt: Australian architect, designs responsive to place, climate, and technology, harmonious integration with the natural landscape, legible and translucent architecture.

Lacaton and Vassal: Prioritizes adaptation to existing conditions, generosity, and social service. Breaks away from functionalism and includes nature. Focuses on materials

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E-Business & Digital Marketing: Benefits, Characteristics & Strategies

Posted by on Feb 17, 2025 in Business Management and Marketing | 0 comments

E-Business: Utilizing the Internet for Business Goals

E-Business involves achieving business objectives through the effective use of the internet.

Digital Media

Digital media encompasses electronic formats that function using digital codes via computers, cellular phones, smartphones, and other digital devices.

Digital Marketing

Digital marketing utilizes all digital media, including the internet, mobile devices, and interactive channels, to develop communication and exchanges with customers.

Benefits

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Design Thinking vs. Rational & Creative Methodologies

Posted by on Feb 13, 2025 in Business Management and Marketing | 0 comments

Comparing Design Thinking Methodologies

Problem Recognition:

  • Rational Model Cycle (RMC): Assumes complete problem identification and understanding. Relies on pre-selected experts, limiting cross-functional collaboration. Convergent, rational, and linear thinking. Partners and customers are not involved.
  • Traditional Creative Cycle (TCC): Explores and immerses to identify problems or opportunities. Uses intuition and creative insight to recognize emerging issues. Convergent thinking, linear. Partners
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Industry 4.0 vs 3.0: Key Differences & Advantages

Posted by on Feb 13, 2025 in Business Management and Marketing | 0 comments

Industry 3.0 vs. Industry 4.0

Industry 3.0

  • Automation is key: Factories use machines controlled by computers, but people still make most of the decisions.
  • Humans manually planned based on past experiences, aiming to optimize production through methodologies like lean manufacturing.
  • IT systems are closed and focused on production, without connections to other parts of the company.
  • Focuses on mass production.
  • Objective: to save money.

Industry 4.0

  • Interconnectivity is key: Machines, devices, and systems are
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Barcelona’s Digital Marketing Job Market & Skills

Posted by on Feb 12, 2025 in Business Management and Marketing | 0 comments

Labor Market in Barcelona

Barcelona is a hub for start-ups, tech companies, and global brands, with a focus on innovation and digital transformation.

Key Sectors

  • E-commerce
  • Tech start-ups
  • Tourism
  • Creative industries like fashion and design

There is an increasing demand for digital marketing roles due to the shift to online platforms.

Digital Marketing Trends

  • Remote Work & Hybrid Models: Many companies offer flexibility in work arrangements, making it important to showcase adaptability.
  • Focus on Sustainability:
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