Comprehensive Innovation Management Framework

Posted by on Jun 9, 2025 in Business Management and Marketing | 0 comments

Innovation Trend Exploration and Integration

Objective: Identify and map top 10 relevant innovation trends annually.

Key Goals

  • Detect at least 5 new trends per semester.
  • Generate 5 actionable opportunity briefs per quarter.

Essential Inputs

  • Organizational objectives and strategy
  • Customer feedback
  • Technological surveillance plan

Core Activities

  • PESTEL analysis
  • Trend research
  • Technology mapping

Expected Outputs

  • Identified opportunity areas
  • Emerging challenges report
  • Briefs for strategic planning

Performance Metrics

  • Number
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Digital Transformation & Data-Driven Marketing Strategies

Posted by on May 23, 2025 in Business Management and Marketing | 0 comments

Industry 4.0: The Fourth Industrial Revolution

Industry 4.0, also known as the Fourth Industrial Revolution, represents the integration of automation with digital and cyber technologies. It includes advancements such as the Internet of Things (IoT), Artificial Intelligence (AI), Big Data, Robotics, and 5G. These technologies enhance efficiency, improve real-time decision-making, and create interconnected smart systems.

Example: Tesla’s manufacturing plants use AI-driven automation to optimize production

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Social Media Advertising Strategy & Agile Process

Posted by on May 20, 2025 in Business Management and Marketing | 0 comments

Social Media Advertising Basics

Social Ads are paid advertisements that appear on social media platforms like Instagram, Facebook, and others.

Agile Approach in Social Media

In social media management, saying “the process is an agile process” means that the way we plan, create, post, and measure content is flexible, adaptable, and fast-moving.

The Agile Social Media Process

  • Define Goals: Set clear, measurable goals.
  • Understand Your Audience: Know who you’re targeting (age, interests, online behavior)
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Crafting a Successful Social Media Strategy

Posted by on May 8, 2025 in Business Management and Marketing | 0 comments

Social Media Plan Goals

The two main goals are:

  1. Identify the key factors in implementing a social media plan.
  2. Apply metrics to measure the success of a social media plan.

A social media plan is not just about posting content; it requires strategy, execution, and analysis.

Business Goal: Profitability

A company uses social media to support its profitability. This is done through:

  • Cost-Effective Strategies: Reducing spending while increasing engagement.
  • Client Value Metrics:
    • Customer Acquisition Cost (CAC)
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Leveraging BI, Analytics, and Data Science for Business Decisions

Posted by on Apr 28, 2025 in Business Management and Marketing | 0 comments

Understanding Business Intelligence (BI)

Business Intelligence (BI) is a technique that transforms data into information and information into knowledge, improving business decision-making processes.

Key BI Products

The main BI products currently include:

  • Balanced Scorecard (BSC): A management system translating strategy into interrelated objectives, measured via indicators and linked to action plans. It aligns individual employee behavior with company strategy.
  • Decision Support Systems (DSS): Utilize
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Digital Marketing: Platforms, Strategies, and Advantages

Posted by on Apr 11, 2025 in Business Management and Marketing | 0 comments

A Detailed Look at Social Media Platforms and Digital Marketing Strategies

Different Social Media Platforms & Their Uses

  1. Social Networking – For connections & networking

    • Examples: Facebook, LinkedIn, Twitter (X)
    • Features: Friend requests, messaging, news feeds

  2. Media Sharing – For photos & videos

    • Examples: Instagram, YouTube, TikTok
    • Features: Multimedia sharing, reels, live streams

  3. Discussion Forums – For Q&A & debates

    • Examples: Reddit, Quora
    • Features: Upvoting, topic-based discussions

  4. Blogging

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