Digital Strategy: Objectives, Audience, and Performance Metrics

Posted by on Oct 23, 2025 in Business Management and Marketing | 0 comments

Digital Strategy Objectives

Specific Objectives (AW 1.2)

  • Strengthening emotional connection with 18–30-year-olds.
  • Increasing e-commerce conversions.
  • Promoting sustainability.
  • Enhancing overall digital performance.

General Objectives (AW 1.3)

  • Increase new customer conversions.
  • Drive qualified website traffic.
  • Grow newsletter subscriber base.
  • Strengthen sustainability brand perception.
  • Improve engagement across digital channels.
  • Optimize lead generation and ad performance.
  • Increase customer lifetime value (CLV)
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Data Analytics Fundamentals: Key Concepts and Exam Preparation

Posted by on Oct 18, 2025 in Business Management and Marketing | 0 comments

This document covers the essential concepts from the Data Analytics Class Test (B.Tech 5th Sem, BCS-052) paper, presented in simple, exam-friendly language for easy understanding and recall.

Section A: Fundamental Definitions (5 Marks)

What is Structured Data?

  • Data stored in a fixed format (e.g., tables, rows, columns).
  • It is easy to search and analyze, typically using SQL.
  • Examples: Customer names and phone numbers stored in a relational database.

What is Machine Data?

  • Data generated automatically by
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Essential Marketing and Pricing Frameworks

Posted by on Oct 10, 2025 in Business Management and Marketing | 0 comments

Price Elasticity of Demand (PED)

Formula:

Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price

  • Elastic (> 1): Consumers are sensitive to price changes.
  • Inelastic (< 1): Consumers are less responsive to price changes.

Strategies to Make Demand Inelastic

  • Differentiating the product.
  • Building strong brand loyalty.

Elasticity and Product Types

  • Luxury Goods: High elasticity (flatter demand curve).
  • Normal Goods: Lower elasticity (steeper demand curve).
  • Perfectly Elastic Goods: Horizontal
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Essential Concepts in Digital Marketing Strategy

Posted by on Sep 29, 2025 in Business Management and Marketing | 0 comments

Digital Media and Community Management Roles

RSS Syndication

RSS TCVN is a syndication mechanism that allows an RSS user to receive news updates.

What is a Podcast?

A podcast is a digital audio or video file or recording, usually part of a themed series, that can be downloaded from a website to a media player or computer.

Community Manager Role and Skills

A Community Manager is a person who unites a community of web users, oversees discussions while upholding brand values, and provides information, editorial

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Mastering Customer Relationship Management: Strategies & Analytics

Posted by on Sep 23, 2025 in Business Management and Marketing | 0 comments

Seven Core Customer Management Strategies

Customer Management Strategies help businesses build and grow strong relationships with their customers to boost satisfaction, loyalty, and profits.

🔑 1. Customer Acquisition

Get new customers through ads, promotions, or referrals. Why? Every business needs fresh customers to grow.

🔑 2. Customer Retention

Keep current customers happy and loyal with great service and rewards. Why? It’s cheaper to keep a customer than find a new one.

🔑 3. Customer Development

Increase

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Supply Chain & Inventory Management Key Terms

Posted by on Sep 20, 2025 in Business Management and Marketing | 0 comments

Understanding essential terminology is crucial for effective supply chain and inventory management. This resource defines key concepts for businesses aiming to optimize operations and enhance efficiency.

Inventory Turnover

An indication of inventory efficiency, calculated by dividing the cost of goods sold by the average inventory.

Supply Chain Management (SCM)

The coordination of all supply activities of an organization, from its suppliers and partners to its customers.

Upstream Supply Chain

Transactions

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