Mastering Public Relations and Strategic Communication

Posted by on May 25, 2026 in Business Management and Marketing | 0 comments

Unit 1: Introduction to Public Relations

  • PR: Building relationships, mutual benefit, two-way communication, trust, and reputation.
  • Propaganda: Manipulation, one-way communication, emotional influence, and maintaining power.
  • Public Opinion: The collective opinions of society.
  • Persuasion: Ethical influence, free choice, and mutual benefit.
  • Manipulation: Lies or hidden intentions that benefit only the communicator.

PR vs. Advertising

  • PR: Earned media, reputation, listening and speaking, and long-term relationships.
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Digital Marketing Strategy and Performance Analytics

Posted by on May 23, 2026 in Business Management and Marketing | 0 comments

Maslow’s Hierarchy of Needs

  • 1. Physiological needs: Food, water, sleep, and shelter (the base of the pyramid).
  • 2. Safety needs: Security, health, job stability, and protection.
  • 3. Love and belonging: Friendship, family, relationships, and acceptance.
  • 4. Esteem needs: Respect, recognition, confidence, and self-esteem.
  • 5. Self-actualization: Personal growth, achieving goals, and becoming the best version of yourself.

The Marketing Mix (7Ps)

  • Product: The item or service being sold.
  • Price: The value assigned
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The Impact of Digital Technology and Modern ICT Tools

Posted by on May 22, 2026 in Business Management and Marketing | 0 comments

The Role and Significance of Digital Technology

Digital technology has shifted from being a specialized tool to the very infrastructure of modern life. It serves as the primary medium through which we communicate, work, learn, and govern.

1. Key Roles of Digital Technology

Digital tech acts as a catalyst across various domains by performing several critical functions:

  • Information Democratization: It provides near-instant access to the collective sum of human knowledge, breaking down geographical and
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E-commerce Business Models and Performance Metrics

Posted by on May 22, 2026 in Business Management and Marketing | 0 comments

E-commerce Business Models

  • DTC (Direct-to-Consumer): Brand sells directly without intermediaries (e.g., Dollar Shave Club, Nike.com). Pros: Control over pricing, data, and experience. Cons: High responsibility for logistics and acquisition.
  • Marketplace: Platform connects buyers and sellers (e.g., Amazon, Airbnb). Pros: Scalability and network effects. Cons: Dependence on sellers and commission pressure.
  • Subscription: Recurring fee model (e.g., Netflix, Spotify). Pros: Predictable revenue. Cons: High
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Big Data and Business Intelligence: Driving Growth

Posted by on May 12, 2026 in Business Management and Marketing | 0 comments

1. The Role of Big Data in Business

Big Data plays a transformative role in modern business by enabling organizations to process and analyze massive volumes of structured and unstructured data. It helps companies derive meaningful insights that support strategic decision-making, operational efficiency, and competitive advantage.

Enhancing Customer Service

By analyzing customer interactions, feedback, and purchase history, companies can develop a comprehensive view of customer behavior. This allows

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Dwshort

Posted by on May 12, 2026 in Business Management and Marketing | 0 comments

Data Warehouse: centralized repository storing integrated and historical data for analysis and decision–
Making; Characteristics of Data Warehouse: subject-oriented, integrated, time–
Variant, non-volatile; OLAP: technology used for fast multidimensional data analysis; OLAP Operations: slice (single dimension), dice (multiple dimensions), drill-down (detailed view), roll-up (summary view); Data Cube: multidimensional structure representing data across dimensions like time, product, and location; Star

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