Maximizing Online Visibility and Conversion Rates
Strategies to Increase Digital Visibility
Increasing visibility in digital marketing means improving how easily customers can find a brand online. The major ways are:
- Search Engine Optimization (SEO): Helps websites rank higher on Google. Includes keyword optimization, link building, on-page, and off-page SEO.
- Social Media Marketing: Using platforms like Instagram, Facebook, YouTube, etc. Regular posts, reels, stories, and paid ads increase brand reach.
- Content Marketing: Creating useful blogs, videos,
UX/UI Design Fundamentals: Key Concepts and Terminology
UX/UI Design Fundamentals Assessment
Review the following questions and answers covering core concepts in User Experience (UX) and User Interface (UI) design.
Navigation and Structure
- Question: In which exercise will you define the navigation of a digital product?
- Answer: In the sitemap.
- Question: A site map should show:
- Answer: Navigation, content, and the relationship between different pages.
- Question: A site map is:
- Answer: How we organize the information structure for our product/service, and a diagram
Communication Theory, Copyright Law, and Digital Branding
Diffusion Theory in Public Relations
Diffusion Theory explains how new ideas, innovations, or messages spread among members of a social system over time. In Public Relations (PR), this theory helps professionals understand how audiences adopt new information or behaviors communicated by an organization.
Key Concepts of Diffusion
- Developed by Everett Rogers in his seminal book, “Diffusion of Innovations” (1962).
- It describes the process through which individuals move through specific stages before accepting
Customer Connection Shifts and Digital Attribution Models
Shifts Toward the Connected Customer
The modern market is defined by fundamental shifts in how businesses connect with their audience:
Exclusive to Inclusive
Focus on innovation and diversity, mass markets, and social media as a redefinition of how people interact.
Vertical to Horizontal
Emphasizing open innovation, ecosystem business models, and branding based on shared value.
Individual to Social
Most personal purchase decisions are now social decisions, leading to a lack of control over marketing communication
Mixo vs. Segundo Plato: Automation and Social Impact in Food Tech
Mixo: Automated Beverage Service
Mixo is a startup founded in 2020 by Uruguayan entrepreneur MartÃn Cohen, based in Barcelona, Spain. The company has developed an innovative self-service machine designed to prepare and serve mixed alcoholic beverages, such as gin and tonics or rum and colas, in under 30 seconds.
Key Features of Mixo
- Efficiency: The machine addresses the common issue of long queues at bars and nightclubs by delivering drinks rapidly, enhancing customer satisfaction and increasing sales
Essential Digital Marketing Pillars for Traffic Generation
Unit 1: Inbound Marketing Fundamentals
Inbound Marketing focuses on attracting visitors naturally by offering valuable content that educates or solves user problems. Instead of interruptive advertising, this methodology builds trust and fosters long-term relationships. The process follows four key stages:
- Attract: Drawing in the right audience.
- Convert: Turning visitors into leads.
- Close: Transforming leads into customers.
- Delight: Making customers promoters of the brand.
Inbound Marketing helps XXX attract
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