Business Management and Marketing Archives - Student Notes

Digital Marketing Core Concepts: From Web 1.0 to Modern KPIs

Posted by admin on Nov 23, 2025 in Business Management and Marketing | 0 comments

The Digital Economy and Web Evolution

Characteristics of the Digital Economy

The digital economy is characterized by the complete digitization of the value chain.

The Concept of Datification

Datification is the generation of data from all digital activities.

The Driver of New Value Ecosystems

Consumers drive the creation of new value ecosystems in the digital economy.

Defining Web 1.0

Web 1.0 is defined by static and one-way communication websites.

Defining Web 2.0

Web 2.0 is defined by two-way communication

Organizational Behavior: Challenges, Opportunities, and Impact

Posted by admin on Nov 21, 2025 in Business Management and Marketing | 0 comments

Unit 1 – Question 1

Q1. Define Organisational Behaviour (OB). What are the various challenges and opportunities faced by OB managers? How does OB help in dealing with these challenges? Explain with help of examples.

In today’s rapidly changing business world, understanding human behaviour at work has become essential for every manager. Organisational Behaviour (OB) is the study that focuses on understanding, predicting, and influencing the behaviour of individuals and groups in an organisation.

Maximizing Product Appeal Through Strategic Packaging Design

Posted by admin on Nov 11, 2025 in Business Management and Marketing | 0 comments

Packaging for Transport and Sales Success

A good packaging helps our products arrive intact at the point of sale. If packaging is strong, resistant, and safe, it will help ensure that our product doesn’t suffer damage and will also attract the client’s attention. When you see beautiful packaging, your focus is on that product, and the others (the competition) cease to exist. Thanks to good packaging, consumers remember your brand and your product because it is the first thing they see when they go

Social Media Marketing Strategy and Facebook Advertising Success

Posted by admin on Nov 7, 2025 in Business Management and Marketing | 0 comments

Introduction to Social Media Marketing (SMM)

Social Media Marketing (SMM) involves promoting products or services via social media platforms.
It aims to build brand awareness and increase sales.
SMM is crucial in modern marketing due to its cost-effectiveness in reaching a global audience.

Key Advantages of SMM

Wider Reach: A business can reach millions of people with a single campaign.
Cost-Effectiveness: Compared to traditional marketing, SMM is often more affordable with a high potential for return

Essential E-commerce Concepts, Strategies, and KPIs

Posted by admin on Nov 3, 2025 in Business Management and Marketing | 0 comments

E-commerce Fundamentals and Strategy

Definition of E-commerce

E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, online transaction processing, affiliate marketing, inventory management systems, and automated data collection systems.

Reasons for E-commerce Adoption

Retail Perspective

Be where customers are.
Sales increase: due to 24/7 availability, new target markets, and internationalization.
Better margins: achieved through disintermediation

Digital Marketing Core Concepts: SEO, SEM, Analytics, and CRO