Digital Marketing Strategies and SEO Fundamentals

Posted by on Jan 31, 2026 in Business Management and Marketing | 0 comments

The Digital Marketing Landscape

The digital marketing landscape refers to the complete ecosystem of online platforms, tools, channels, and strategies used by businesses to promote their products and services digitally. It shows how different digital marketing components work together to reach, engage, and convert customers.

Key Components of the Digital Marketing Landscape

  • Websites and Landing Pages: Websites act as the foundation of digital marketing, providing information, generating leads, and enabling
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Modern Library Technologies: WSDS, RIMS, Web 3.0, and RFID Applications

Posted by on Jan 27, 2026 in Business Management and Marketing | 0 comments

Web-Scale Discovery Services (WSDS)

Web-Scale Discovery Services (WSDS) are a relatively new class of tools in libraries designed to provide a unified search experience across a library’s vast and diverse collection of resources. They aim to offer a single search box, akin to popular web search engines like Google, allowing users to search both local and remotely hosted content seamlessly. This includes a library’s physical holdings, digital collections, institutional repositories, and subscription-

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E-commerce Business Models, Funnels and Growth Strategies

Posted by on Jan 22, 2026 in Business Management and Marketing | 0 comments

8 Business Models in E-commerce

  1. Private Club / Flash Sales – Exclusive offers for members (e.g., Veepee, Showroom Privé).
  2. Super Flash Sales – One product per day or short time (e.g., Woot).
  3. Aggregators / Reservation Platforms – Connect suppliers and customers, take commission (e.g., Booking, ElTenedor).
  4. Marketplaces – Host multiple sellers; revenue from commissions and logistics (e.g., Amazon, Zalando).
  5. E-tailers – Online-only stores (e.g., ASOS).
  6. From Product to Service – Offer services
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Maximizing Online Visibility and Conversion Rates

Posted by on Dec 27, 2025 in Business Management and Marketing | 0 comments

Strategies to Increase Digital Visibility

Increasing visibility in digital marketing means improving how easily customers can find a brand online. The major ways are:

  1. Search Engine Optimization (SEO): Helps websites rank higher on Google. Includes keyword optimization, link building, on-page, and off-page SEO.
  2. Social Media Marketing: Using platforms like Instagram, Facebook, YouTube, etc. Regular posts, reels, stories, and paid ads increase brand reach.
  3. Content Marketing: Creating useful blogs, videos,
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UX/UI Design Fundamentals: Key Concepts and Terminology

Posted by on Dec 26, 2025 in Business Management and Marketing | 0 comments

UX/UI Design Fundamentals Assessment

Review the following questions and answers covering core concepts in User Experience (UX) and User Interface (UI) design.

Navigation and Structure

  • Question: In which exercise will you define the navigation of a digital product?
  • Answer: In the sitemap.
  • Question: A site map should show:
  • Answer: Navigation, content, and the relationship between different pages.
  • Question: A site map is:
  • Answer: How we organize the information structure for our product/service, and a diagram
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Communication Theory, Copyright Law, and Digital Branding

Posted by on Dec 23, 2025 in Business Management and Marketing | 0 comments

Diffusion Theory in Public Relations

Diffusion Theory explains how new ideas, innovations, or messages spread among members of a social system over time. In Public Relations (PR), this theory helps professionals understand how audiences adopt new information or behaviors communicated by an organization.

Key Concepts of Diffusion

  • Developed by Everett Rogers in his seminal book, “Diffusion of Innovations” (1962).
  • It describes the process through which individuals move through specific stages before accepting
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