Digital Marketing Tactics: SEO, Programmatic Ads & CRO

Posted by on Feb 28, 2026 in Business Management and Marketing | 0 comments

SEO On-Page vs Off-Page

SEO on-page and SEO off-page. SEO on-page refers to all the optimizations that are done inside a website to improve its position in search engine results. This includes creating high-quality and relevant content, using keywords properly in titles, headings, URLs, and meta descriptions, optimizing images, improving page speed, ensuring mobile friendliness, and maintaining good internal linking and site structure. The objective of SEO on-page is to help search engines understand

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Boost Café Loyalty App Sign-Ups 40% with Fast Onboarding

Posted by on Feb 17, 2026 in Business Management and Marketing | 0 comments

Research: Situation Analysis

Situation analysis: Customers dont understand how the loyalty app works; signup takes too long. Social media presence is active but inconsistent. Posters are hard to readmdashes? texts are small and easy to miss.

Publics (Primary + Secondary)

Primary: University students, young professionals nearby.

Secondary: Existing customers, student clubs, campus organizations.

Barriers

App confusion, sign-up takes too long, perceived inconvenience during purchase, weak in-store visibility,

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Digital Marketing Fundamentals: Search, SEO, and E-commerce

Posted by on Feb 14, 2026 in Business Management and Marketing | 0 comments

Digital Marketing Fundamentals

What Are Search Engines and Their Purpose?

Search engines are web applications that locate, index, organize, and present information on the Internet related to a user’s query. They are used to help users find relevant information efficiently.

Search Engine Robots (Bots/Crawlers)

A robot (also called a bot, spider, or crawler) is a computer program used by search engines to crawl websites, collect information from web pages, and store it in indexes.

Understanding the PageRank

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Digital Marketing Strategies and SEO Fundamentals

Posted by on Jan 31, 2026 in Business Management and Marketing | 0 comments

The Digital Marketing Landscape

The digital marketing landscape refers to the complete ecosystem of online platforms, tools, channels, and strategies used by businesses to promote their products and services digitally. It shows how different digital marketing components work together to reach, engage, and convert customers.

Key Components of the Digital Marketing Landscape

  • Websites and Landing Pages: Websites act as the foundation of digital marketing, providing information, generating leads, and enabling
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Modern Library Technologies: WSDS, RIMS, Web 3.0, and RFID Applications

Posted by on Jan 27, 2026 in Business Management and Marketing | 0 comments

Web-Scale Discovery Services (WSDS)

Web-Scale Discovery Services (WSDS) are a relatively new class of tools in libraries designed to provide a unified search experience across a library’s vast and diverse collection of resources. They aim to offer a single search box, akin to popular web search engines like Google, allowing users to search both local and remotely hosted content seamlessly. This includes a library’s physical holdings, digital collections, institutional repositories, and subscription-

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E-commerce Business Models, Funnels and Growth Strategies

Posted by on Jan 22, 2026 in Business Management and Marketing | 0 comments

8 Business Models in E-commerce

  1. Private Club / Flash Sales – Exclusive offers for members (e.g., Veepee, Showroom Privé).
  2. Super Flash Sales – One product per day or short time (e.g., Woot).
  3. Aggregators / Reservation Platforms – Connect suppliers and customers, take commission (e.g., Booking, ElTenedor).
  4. Marketplaces – Host multiple sellers; revenue from commissions and logistics (e.g., Amazon, Zalando).
  5. E-tailers – Online-only stores (e.g., ASOS).
  6. From Product to Service – Offer services
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