Amazon Long-Tail Strategy, Airbnb UX Testing and E-Commerce Growth Models
Amazon’s Long-Tail Strategy
Amazon manages over 400,000 SKUs. Amazon’s success relies heavily on the long-tail strategy. Instead of focusing only on bestsellers (the traditional 80/20 rule), Amazon generates massive profits by selling a huge variety of niche products.
- Filters (Information Architecture): Advanced filtering systems allow users to easily navigate thousands of items, turning passive browsing into active discovery and keeping users engaged longer.
- Recommendations: Algorithms use behavioral
Online Self-Presentation, Digital Identity & Internet Addiction: Key Concepts and Answers
Q.1 Fill in the Blanks (Based on All Units)
[10 Marks — 1 Mark Each]
- The process by which individuals create, manage, and curate their digital persona on social platforms is called online self-presentation.
- The concept of altering or narrowing one’s perception of others through filters and selective sharing in online spaces is known as “Looking through a Lens.”
- Ingratiation is a self-presentation strategy where an individual uses flattery or favors to create a positive impression.
- The factors influencing
Consumer Behaviour Explained: Key Concepts, Market Segmentation and Cultural Influences
1. Consumer Behaviour
Consumer behaviour is the study of how consumers select, buy, use and dispose of products and services.
Significance: It helps companies understand needs, develop products, set prices, promote products and satisfy customers.
Consumer and Market
Consumer: A person who buys or uses goods and services.
Market: A group of actual and potential buyers who have a need and the ability or willingness to buy.
Difference Between Individual and Organisational Buying
Individual
- Personal use
- Smaller
Mastering Global Business and Digital Marketing Strategies
Core Marketing and Business Actions
- Target – Identify and focus on a specific audience
- Engage – Capture attention and build relationships
- Influence – Shape opinions or behaviors
- Promote – Advertise or publicize a product/service
- Analyze – Examine data for insights
- Optimize – Improve performance or efficiency
- Monitor – Track progress or results
- Convert – Turn prospects into customers
- Segment – Divide audiences into meaningful groups
- Brand – Create a distinct identity
- Position – Define
Purpose and content of
The shift from Web 1.0 to Web 2.0 occurred as the internet became more interactive. Instead of consuming info on static websites, users began creating, sharing, and modifying content. New tech. Such as blogs, wikis, and social networking sites encouraged participation, collaboration, and user-generated content. || sociological theories:
Durkem –
online behavior follows social norms, weber – likes and shares are oriented thowards others, tonies – explains online comms n social relationships, marxs
Digital Marketing Fundamentals: Essential Concepts and Strategies
Section 2: Short Answer Questions (2 Marks Each)
1. Define Digital Marketing
Digital Marketing is the practice of promoting products, services, or brands using electronic devices, digital channels, and the internet. It encompasses strategies like SEO, social media marketing, email marketing, and pay-per-click advertising to reach and engage targeted audiences online.
2. What is SEO?
SEO stands for Search Engine Optimization. It is the process of optimizing a website’s structure, content, and online
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