Mixo vs. Segundo Plato: Automation and Social Impact in Food Tech
Mixo: Automated Beverage Service
Mixo is a startup founded in 2020 by Uruguayan entrepreneur Martín Cohen, based in Barcelona, Spain. The company has developed an innovative self-service machine designed to prepare and serve mixed alcoholic beverages, such as gin and tonics or rum and colas, in under 30 seconds.
Key Features of Mixo
- Efficiency: The machine addresses the common issue of long queues at bars and nightclubs by delivering drinks rapidly, enhancing customer satisfaction and increasing sales
Essential Digital Marketing Pillars for Traffic Generation
Unit 1: Inbound Marketing Fundamentals
Inbound Marketing focuses on attracting visitors naturally by offering valuable content that educates or solves user problems. Instead of interruptive advertising, this methodology builds trust and fosters long-term relationships. The process follows four key stages:
- Attract: Drawing in the right audience.
- Convert: Turning visitors into leads.
- Close: Transforming leads into customers.
- Delight: Making customers promoters of the brand.
Inbound Marketing helps XXX attract
Read MoreDigital Marketing Core Concepts: From Web 1.0 to Modern KPIs
The Digital Economy and Web Evolution
Characteristics of the Digital Economy
The digital economy is characterized by the complete digitization of the value chain.
The Concept of Datification
Datification is the generation of data from all digital activities.
The Driver of New Value Ecosystems
Consumers drive the creation of new value ecosystems in the digital economy.
Defining Web 1.0
Web 1.0 is defined by static and one-way communication websites.
Defining Web 2.0
Web 2.0 is defined by two-way communication
Read MoreOrganizational Behavior: Challenges, Opportunities, and Impact
Unit 1 – Question 1
Q1. Define Organisational Behaviour (OB). What are the various challenges and opportunities faced by OB managers? How does OB help in dealing with these challenges? Explain with help of examples.
In today’s rapidly changing business world, understanding human behaviour at work has become essential for every manager. Organisational Behaviour (OB) is the study that focuses on understanding, predicting, and influencing the behaviour of individuals and groups in an organisation.
Read MoreMaximizing Product Appeal Through Strategic Packaging Design
Packaging for Transport and Sales Success
A good packaging helps our products arrive intact at the point of sale. If packaging is strong, resistant, and safe, it will help ensure that our product doesn’t suffer damage and will also attract the client’s attention. When you see beautiful packaging, your focus is on that product, and the others (the competition) cease to exist. Thanks to good packaging, consumers remember your brand and your product because it is the first thing they see when they go
Read MoreSocial Media Marketing Strategy and Facebook Advertising Success
Introduction to Social Media Marketing (SMM)
- Social Media Marketing (SMM) involves promoting products or services via social media platforms.
- It aims to build brand awareness and increase sales.
- SMM is crucial in modern marketing due to its cost-effectiveness in reaching a global audience.
Key Advantages of SMM
- Wider Reach: A business can reach millions of people with a single campaign.
- Cost-Effectiveness: Compared to traditional marketing, SMM is often more affordable with a high potential for return