Key Marketing Concepts and Business Strategies
Key Marketing Functions
- Financing
- Information Management
- Pricing
- Product and Service Management
- Promotion
- Selling Distribution
Applying Marketing Through:
Attitudes
Attitudes – a settled way of thinking or feeling about someone or something, typically one that is reflected in a person’s behavior.
Cash Cows
Cash cows – (low growth, high market share) Profits and cash generation should be high, and because of the low growth, investments needed should be low. Keep profits high. Foundation of the company.
Code
Read MoreProject Analysis and Contractual Clauses: Lessons Learned
Alternative Dispute Resolution Clause
1. What would be the most appropriate name for a contractual clause dealing with disagreements between the parties in the course of project implementation that are to be resolved with the help of a mediator?
Answer: Alternative Dispute Resolution.
Improving Internal Processes
2. What should be made clear to former project staff as part of the analysis?
Answer: That it is only about improving internal processes.
Documentation When a Project Employee Leaves
3. What do
Strategic Management: Concepts and Implementation
Chapter 3: Strategic Management
Strategic Management enables an organization to transition from its current state to a desired future state, aligning with its objectives and the operating environment. While the objective may be clear, the path to achievement can be ambiguous and complex. The term originates from the Greek word “strategos,” meaning “general,” drawing a parallel between business and warfare.
Characteristics of Strategic Management
- Fundamental (Long-Term): Focuses on long-term goals and
Mastering Business Correspondence: Styles and Best Practices
Item 4
Companies engage with other private and public entities through commercial activities. Key characteristics of commercial correspondence include clear commercial relations and ease of understanding. There should be adequate exhibition of terms. The antesignatura indicates the company name and the signer’s position. The signature area is reserved for the responsible section of the letter.
Common greetings include: Sir/Madam, Madam, Dear Sir, Dear Lady.
The company seal is placed near the signature.
Read MoreMonopoly: Definition, Types, and Market Structures
Monopoly: Definition and Characteristics
Monopoly Definition: A monopoly is a market situation where a single producer or supplier has significant market power within an industry.
Lack of Substitutes
In a monopoly, there are typically no close substitutes for the product or service offered. This means consumers have limited alternatives and must purchase from the monopolist.
Barriers to Entry: Gateways to Monopoly
Several factors can lead to the emergence of a monopoly:
Trusts
A trust refers to a vertical
Read MorePublic Company Evolution: History and Impact
Public Company Evolution: A Historical Perspective
The evolution of public companies is a fascinating topic. Let’s explore the context in which the company emerges.
What is a Public Company?
A public company is a company that is owned by the public. It is a company that is listed on a stock exchange and is open to investment by the public. Public companies are often subject to more regulation than private companies. They are also subject to more scrutiny from investors and the public. Public companies
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