Disruptive Innovation and Market Strategies
1. Creating Disruptive Innovation
A disruptive innovation is an invention that significantly differentiates itself from existing products or services, creating a distinctive market presence. This can be achieved in two primary ways:
- Novelty: Like Apple, companies can introduce entirely new features and upgrades, creating a completely new product and attracting a new market segment.
- Simplification: Nokia, for example, focused on product innovation through simplification. They targeted a lower-end market
Understanding Marketing: Customer Value, Orientation, and Strategy
The Nature of Marketing
Marketing: The achievement of corporate goals through meeting and exceeding customer needs better than the competition, or the delivery of value to customers at a profit.
Three conditions must be met before the marketing concept can be applied:
- Company activities should be focused on providing customer satisfaction rather than, for example, simply producing products.
- The achievement of customer satisfaction relies on integrated effort.
- For integrated effort to come about, management
Industrial Development Model and Spanish Industry in the EU
The Current Model of Industrial Development
The current model of industrial development represents a departure from the oil crisis of the mid-1970s, ushering in what has been termed the Third Industrial Revolution. This era has fostered new types of companies based on leading-edge technologies in computing, electronics, and related fields. Scientific and technological research and its application are paramount.
Uncompetitive companies often relocate to less developed countries to reduce production
Read MoreSocial Security Schemes and Pension Systems
Types of Social Security Schemes
The Social Security (SS) tax system is structured into several schemes:
- General: Covers employees in industry and services (and related).
- Special: Covers other groups with specific socio-economic characteristics.
The general scheme comprises the majority of workers and provides a level of protection. There is a tendency towards homogenization of coverage schemes.
Scheme Details
The obligation to contribute begins when a worker starts employment. Contributions are required
Read MoreInnovation Models, Strategies, and Management Techniques
1) Kline and Rosenberg’s Chain-Linked Model
3) Another non-linear model of innovation processes is Kline and Rosenberg’s (1986) “chain-linked model”. Describe and explain this model, (i.e. describe what constitutes an innovation process according to Kline and Rosenberg’s (1986) “chain-linked model”) (2p)
An innovation process is non-linear and complex with uncertainties, including market and technology uncertainty. They also describe it as a chain of old and new solutions.
The innovation
Read MoreOptimizing On-the-Job Training and Employee Well-being
On-the-Job Training: An Overview
On-the-job training (OJT) is the most common and often the most effective training method. It includes:
- Coaching and mentoring: Coaching involves guidance between a worker and supervisor, while mentoring pairs a senior employee with a junior employee (protégé).
- Job rotation, secondment, and shadowing: These involve exposure to different tasks, multi-skilling to train entry-level managers, and providing back-up support.
- E-learning: Delivered by electronic technology