Key Concepts in Finance and Investment
Adverse Selection
Explains why someone might fund an investment with equity instead of debt.
Moral Hazard
Raises the question: How can I be sure this corporate entity will use my savings in the most efficient manner?
Risk-Return Tradeoff
States that the interest rate of a riskier bond is usually higher than the interest rate of a low-risk security.
Direct and Indirect Financing
Direct finance is a method of financing where borrowers borrow funds directly from the financial market without using a third-
Read MoreSole Trader: Pros, Cons & Cultural Impact
Advantages and Disadvantages of Sole Trader Businesses
A sole trader business is owned and operated by one person. They often succeed because they can offer specialized services and are more responsive to customer needs. However, there are both advantages and disadvantages to this structure.
Advantages of Sole Trader Businesses:
- Total control of the business by the owner.
- Easy and inexpensive to start up.
- The owner keeps all profits.
Disadvantages of Sole Trader Businesses:
- Unlimited liability regarding
Email Templates: Professional & Personal Correspondence
Email Templates for Effective Communication
Introducing a New Team Member
Subject: Introduction of New Team Member
Dear Team,
I am pleased to introduce [Name], who joins our team as department manager. [Name] brings over [X years] of experience in [industry], with a strong background in [key skills]. They are known for being hardworking, friendly, and collaborative, and I’m confident they will be a valuable asset to our team. Feel free to reach out to [Name] for any questions or support related to
Read MoreSales Promotion and Public Relations Strategies
Merchandising: Enhancing Sales at the Point of Purchase
Merchandising encompasses all actions performed at the outlet to facilitate and encourage consumer purchases. Key elements include:
- Point of Sale (POS) Advertising Materials
- Product Placement
- Ambiance and Product Presentation
- Negotiating with Dealers and Securing Rental Spaces
- Outlet Characteristics Based on Company Activity
Developing a Comprehensive Promotion Plan
Promotion involves any commercial action a company undertakes, designed to:
- Encourage
Internet Impact on Business & Organizational Structures
The Internet’s Impact on Business
ICT. The Internet is a global network of interconnected computers that are able to communicate among themselves. The introduction and implementation of the Internet in business brings important changes to the organization and activity of the company, such as:
- Improved external communications: Communication with the outside world is cheaper, faster, and more efficient, which results in better economic management and business performance.
- More investment and funding
Marketing and Production Essentials for Businesses
Marketing and Production Essentials
Positioning defines the features you want the consumer to perceive in a product or brand name. It allows comparison between brands to identify what is most appealing.
Marketing is a set of activities designed to satisfy consumer needs and provide a benefit to the company.
Marketing Goals
- Meeting consumer needs: Strategic marketing involves activities to meet consumer needs and gain a competitive advantage.
- Profits for the company: Operational marketing uses activities