Crafting Your Digital Strategy: Value, Persona, Presence
Define Your Strategy with SMART Objectives
Define objectives that are SMART (Specific, Measurable, Achievable, Relevant, and Time-bound). This provides guidance for the strategic questions you need to ask.
Strategic Framework: Define Your Offer and Reach
1. Value Proposition: What You Offer and to Whom
Ask yourself: “What am I offering and to whom?” Define what makes you useful or different. What makes you or your offer special, and who will benefit from it? What do you have that is different, useful,
Read MoreWorkplace Motivation: Key Theories and Applications
What is Motivation and Why Does It Matter?
Motivation encompasses the internal and external factors that stimulate people to take actions leading to goal achievement. Motivated workers are crucial for helping a business achieve its objectives effectively. Furthermore, highly motivated staff are more likely to remain with the company, reducing turnover.
Indicators of poor staff motivation can include:
- Absenteeism
- Lateness
- High labor turnover
Key Motivation Theories
Taylor’s Scientific Management
Taylor sought
Read MoreStrategic vs Tactical Marketing: Ansoff Matrix & Growth
Strategic vs. Tactical Marketing
Strategic Marketing: Core marketing decisions about segmentation, target market, and positioning. These are the foundations of tactical plans. It has cost consequences and is not easy to reverse.
- Long-term approach
- Analysis of market needs
- Analysis of market segmentation
- Competitive analysis
- Choosing development strategy
- Analysis of the needs to be covered
Operational (Tactical) Marketing: It operates within a short timeframe, no longer than a year. Subordinate to the Strategic
Read MoreEssential Business Acronyms, Communication & Data Terms
Common Business & Economic Acronyms
- AER
- Annual Equivalent Rate
- B/E
- Bill of Exchange
- BIC
- Bank Identifier Code
- CDO
- Collateralized Debt Obligations
- CEO
- Chief Executive Officer
- CFR
- Cost and Freight (Incoterm)
- CIF
- Cost Insurance and Freight (Incoterm)
- CPI
- Consumer Price Index
- DDP
- Delivered Duty Paid (Incoterm)
- ECB
- European Central Bank
- EEC
- European Economic Community
- EFTA
- European Free Trade Association
- EXW
- Ex Works (Incoterm)
- FAS
- Free Alongside Ship (Incoterm)
- FCA
- Free Carrier (Incoterm)
- FOB
- Free On Board (Incoterm)
- GATT
- General
Coban’s Jeans: Product Details, Market Strategy & Development
Coban’s Jeans: Product and Brand Information
The Enduring Appeal of Jeans
In 1873, Levi Strauss established the first factory producing durable pants for miners, prospectors, and farmers. What gives jeans their enduring fascination?
The key lies in their versatility and adaptability to various situations.
Coban’s Jeans Product Details
Coban’s Jeans utilize cutting-edge technology, complemented by creative and unique designs.
Jeans Styling Considerations
Everyday Wear
Focus on fashion details and understand
Read MoreStock Market Trading Mechanics and Processes
Market Types and Order Priority
Markets are normally order-driven (where supply and demand set the price). However, some specific stocks and markets are still quote-driven (where a trader sets the price). It is an open and semi-transparent marketplace based around a rolling auction model.
- Price Priority: The best-priced orders (highest buys, lowest sales) have priority in the order book.
- Timing Priority: When prices are the same, the earlier an order is entered into the order book, the higher the position