Portfolio Analysis: SBU, BCG Matrix & Experience Curve
Portfolio Analysis and Life-Cycle Concepts
Strategic Business Unit (SBU)
Definition
An SBU is a single unit within a company responsible for a well-defined market. It may formulate and conduct its own strategic plans in this market.
Impact
SBUs are typically smaller but more flexible than large organizations.
Criteria
- Technology
- Product
- Application
- Customer
- Country
Features
- Technical data
- Age
- Position in the product life-cycle
- Units sold (aggregate quantity, currently)
- Market share (percentage of total market, relative
Business Correspondence Examples and Commerce Terms
English Course Inquiry
To: j.black@gmsj.com
Subject: English Course
Dear Ms. Black,
I am writing in response to the advertisement I saw for your English school in “World Teens Today” magazine. I am interested in doing one of your courses, and I would be grateful if you could provide some further information.
Firstly, it says in the advertisement that the courses are two weeks long. Would it be possible to do a three-week course? I would also like to know how much your courses cost exactly.
Secondly, your
Read MoreMastering Research: Literature Reviews, Citations, and Critical Reading
Primary Goals of a Literature Review
The primary goals of a literature review are multifaceted and essential for conducting effective research. Here’s a detailed explanation of each goal:
- Identify the Problem: A literature review helps researchers clarify and define the specific problem they intend to address. By reviewing existing literature, researchers can pinpoint gaps in knowledge or unresolved issues that need further exploration.
- Advocate a Specific Approach: The review allows researchers
Strategic Management: A Plan for Success
Strategic Management
Concept
Strategic management is a method of defining an organization’s position, objectives, and how it plans to achieve them. It provides stability amidst changing circumstances, often involving a formal, written strategic plan.
Characteristics of Strategic Management
- Fundamental
- Long-term
- Forward-looking
- Purpose-driven
- Seeks competitive advantage
- Positions scope of activities
- Focuses on strategic fit, stretching, and leverage
Corporate Strategy
- Mission Statement/Vision: What business
EU Immigration Policies: Stockholm Programme & European Pact
Stockholm Programme (2010-2014)
Priorities of EU Policy (2010-2014):
A) Priorities of EU policy for five years:
- Promoting citizenship and rights, with the goal of European citizenship becoming a reality and fully guaranteeing the right to free movement within the Community. It is “one of the fundamental principles underlying the Union and one of the fundamental freedoms of the European Union.”
- A Europe of law and justice, in which all people can assert their rights in all EU states.
- Improving the security
Spain’s Economic Divergence and Convergence: A Historical Analysis
Spain’s Economic Divergence and Convergence
What are the main characteristics of the phases of estrangement between Spain and Europe or the USA?
Historically, Spain has experienced periods of both convergence and divergence with European countries and the USA. The U.S. held a position of economic leadership, often outpacing Spain. The divergence observed during 1891-1913, 1930-1939, and 1973-1984 stemmed from both internal and external factors. Spain’s political and social imbalances hindered its
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