Starting a Business: Essential Skills & Planning
What Is a Startup?
A startup is a company in the first stage of its operations. These companies are often initially bankrolled by their entrepreneurial founders as they attempt to capitalize on developing a product or service for which they believe there is demand.
What Is an Entrepreneur?
An entrepreneur has the capacity and willingness to develop, organize, and manage a business venture along with any of its risks in order to make a profit. Entrepreneurial spirit is characterized by innovation and
Read MoreQuality Management and Business Process Reengineering
Lecture 6: Total Quality Management and Business Process Reengineering
Total Quality Management (TQM)
TQM and Total Productive Maintenance are continuous improvement approaches focused on:
- Primacy of Quality: Quality is the key objective.
- Customer-Centricity: Quality is defined by customer perception.
- Total Quality: Building quality systems where all processes contribute.
- Quality Management: Focus on the interaction of forces producing output.
- Process View: Quality is achieved through process improvements.
Effective Risk Management Strategies and Competitive Advantage
Risk Management Essentials
Risk: Likelihood that some event will occur; Impact of event if it does occur.
Process: Identify risks, Assess risk, Plan risk response, Track & Control Risk.
Sources: Internal: due to nature of end item or the process; External: project environment.
Assess the Risk: Consequences, Probability, Impact.
Risk Response Strategy:
- Transfer: insurance (they pay not you)
- Avoid: eliminates & replaces with lower risk solution
- Mitigate: monitor and manage
- Accept: accept the associated
Anthropometry, Packaging and Pop Art: Key Concepts
Anthropometry: Measuring the Human Form
The study and measurement of physical and functional dimensions of the body, considering the differences between the characteristics, abilities, and physical limits of the human body. Anthropometric surveys relate to a specific population, such as male or female, and in different age ranges. Examples include:
- Studying the size of hands of people in a certain age band to design a cell phone.
- Defining the visual location of fields in a commercially decorated room.
Understanding Marketing: Organization, Activities, and Market Research
Fundamental Dimensions of Marketing Organization
A) Organization for Marketing Roles.
B) Product Marketing Organization.
C) By Region Marketing Organization.
D) Organization for Marketing Clients.
Activities Within the Field of Marketing
A) Research and Approach to Markets. Justification: Given the economic development of the country, decision-making in business, and more specifically in the area of marketing, called for a wealth of information and a number of tests that were not so necessary when
Read MoreSustainable Development: Natural Hazards and Global Goals
Natural Hazards and Sustainable Development
Natural hazards: probability of occurrence of adverse consequences motivated by physical phenomena, which have natural origin: hydrological, geological or atmospheric, which can affect local, national or international levels, with the capacity to harm humans or the environment. These risks can lead to natural disasters.
Characteristics of Sustainable Development
Ecological Sustainability
The Basic Premises:
- Use potentially renewable resources below their capacity