Media Assessment, Manipulation, and the Dynamics of Live Broadcasts
Assessing the Value of Live Event Coverage
The informative value of a live event account is determined by elements that impact the overall value of the event:
- Audience size during high or low emission hours, and the channel’s full or partial coverage of the country, making it accessible to a certain number of viewers.
- The duration of the transmission in relation to other programs. The time allotted to each program or news segment is a factor for evaluating its importance.
- The order in which segments
Analyzing Market Competition: Porter’s Five Forces Model
Porter’s Five Forces Framework for Strategic Analysis
1. Rivalry Among Existing Competitors
It is crucial to understand who your direct competitors are right now. Not all companies that sell the same product compete directly. Although working with chocolates, for example, Cacau Show and Copenhagen do not focus on the same target audience.
In this context, it is necessary to understand several points to assess the intensity of rivalry:
- Who are the direct competitors, and how can you gain a competitive
Essential Vocabulary for Advanced English: Education and Society
Essential Vocabulary: Units 4 & 5 Glossary
Unit 4: Education and Academic Terms
- Compulsory
- Something that you have to do because it is required by a law or a rule.
- Pupil
- A student.
- Fee-paying
- Requiring payment of money.
- Assessment
- Evaluation.
- Beyond
- More than (something).
- Qualifications
- Academic marks or achievements.
- To date from
- To originate from that year or period; having existed since.
- Hierarchy
- An organization in which, in this case, universities are ranked.
- Syllabus
- An outline of the subjects that are studied.
Integrating ESG and Compliance for Corporate Sustainability
Foundational Concepts of Sustainability
UN Definition of Sustainability
“Meet the needs of the present without compromising the ability of future generations to meet their needs.”
Responsibilities of a Business (Carroll’s Pyramid)
- Economic Responsibilities: Being profitable.
- Legal Responsibilities: Obeying all national and international rules.
- Ethical Responsibilities: Being just, moral, and fair. The business must avoid causing harm.
- Philanthropic Responsibilities: Improving the quality of life in
Essential Concepts in Services Marketing Strategy
The 7 Ps of the Services Marketing Mix
The 7 Ps of the services marketing mix are:
- Product: The core service and any supplementary services.
- Price: The monetary cost to the consumer, but also non-monetary costs like time and effort.
- Place: The distribution channels and physical locations where the service is delivered.
- Promotion: All communications with customers to inform, persuade, and remind them.
- People: All human actors who play a part in service delivery and thus influence the buyer’s perception,
Mastering the Marketing Mix: 4Ps, 7Ps, 4Cs, and 4As Frameworks
The Importance of Effective Marketing
Most of the time, financial success in a company is a direct result of the ability the organization has to effectively market its products and services. If done correctly, companies achieve profitability by selling their products and services at the right price. Through marketing, we strive to identify and understand what influences customers’ buying decisions.
Key Benefits of Marketing
- The ability to add perceived value to goods and services.
- Making the buying