Market Research and Business Strategy Essentials
Market Research
Market research involves determining the market’s response to a product and considering the most appropriate trading strategy.
Business Activity
Facilitating the exchange between the company and potential buyers of its products.
Key Concepts
- Need: A state of dissatisfaction produced by not having something.
- Demand: The quantity of a product buyers are willing to buy at a certain price.
- Supply: The quantity of a product that sellers are willing to offer at a certain price.
- Exchange: Obtaining
Corporate Communication & Event Planning Essentials
Environment Elements
1. Distribution 2. Floor occupation ratio 3. Music:
- Tempo (fast, moderate)
- Walk speed (faster, slower)
- In-store time (less)
- Pleasure (less)
Corporate Communication Tools
1. Tools:
- Signal
- Architecture
- Internal communication
- Advertising
- Editorial communication
- Institutional info
- Product Design
- Sponsors
- Commercial communication
- Merchandising
- Direct marketing
- Packaging
- PR
Newsworthiness
1. Most representative
Workplace Safety, Recruitment, and Communication FAQ
Effective Communication in the Workplace
1. What is necessary to have a correct conversation?
a) Avoid using offensive terms.
Understanding Climate Study
2. What is an object of climate study?
a) All of the above.
Analyzing Company Climate
3. Why is it necessary to analyze the climate of the company?
a) All of the above.
The Final Interview Process
4. The final interview:
a) A and B are correct.
5. The manager in the final interview is:
a) Prepares a report for each candidate that will be handed to the human
Read MoreUnderstanding Compound Interest, Annuities, and Project Evaluation
Compound Interest
When interest is added to the principal, creating a new base for future interest calculations, the investment is said to be capitalized.
Annuities: Future Value
An annuity is a series of periodic payments made at equal intervals.
Types of Annuities
- Certain: Financial transactions with guaranteed payments.
- Uncertain: Annuities with variable payments.
- Expired: Payments made at the end of each period.
- Advance: Payments made at the beginning of each period.
Future Value of an Annuity
This is
Read MoreYouth Unemployment: Causes and Minimum Wage Impact
Causes of Youth Unemployment
Introduction
Youth unemployment refers to individuals aged 16-19 who are not in school or tertiary education and lack paid employment. This growing issue has several contributing factors. Fortunately, many “youth-friendly industries” offer opportunities.
As production and sales increase, employers often prioritize experienced workers. This limits young people to a smaller portion of jobs. Due to their inexperience, employers may be hesitant to invest time and money in training.
Read MoreHuman Resources Department: Functions and Structure
Concept and Organization
This department organizes, directs, coordinates, and studies the activities of remunerated workers within a company.
Organization of the Human Resources Department: Formal and Informal
Enterprises are created with a number of departments, to which are assigned particular roles. This is called formal organization. Informal organization, on the other hand, arises from impulsive and personal relationships, communication channels, leaders, etc.
Formal Organization
- Sets the direction
- Hierarchical