Marketing Concepts and Market Research Essentials
Marketing Concepts
Today, there are many products on the market, and most are of acceptable quality. While good product quality is necessary to keep customers, it is not enough by itself to attract new buyers. It is essential to raise awareness of the existence of the product and the benefits or advantages that its use provides. In other words, it is necessary to promote them. Marketing is a valuable tool that companies use to reach their clients. For many, it is an art, but it is also a science
Read MoreUnderstanding Non-Governmental Organizations and Charities
Non-Governmental Organizations (NGOs)
- Non-profit social enterprises
- Operate in the private sector (private voluntary associations)
- Set up and run for the benefit of others in society
- “Private organizations that pursue activities to relieve suffering, promote the interests of the poor, protect the environment, provide basic social services or undertake community development” – UN definition
- The aim: to support a cause that is considered socially desirable
- Some are concerned with a single issue (e.g., Save
Modern Personnel Management System: Trends and Practices
Personnel Management System (Relating to This Position Profile)
Flexible Organizational Structure
Implementing modern techniques of analysis and job evaluation.
Flat structure has no borders.
High Professionalism of Staff
Personnel with advanced degrees, postgraduate training in people management, and experience in the area.
(Doctors, Masters, Extensive Experience)
Development in Labor Relations
Compensation, management by objectives, and negotiation. (Concerned with good design to motivate staff). The
Read MoreComputer and Business Law: Key Concepts and Regulations
Unit 4: Computer and Business Law
General Scope
The orientation and training of professionals tend to discover and develop human skills with different forms of education, improve individual skills, achieving individual and collective understanding of working conditions and social environment influence the same in a productive and successful manner.
Policies and Programs
Policies and programs involve a political strategy in ways that are reflected in programs to be implemented in practice.
Objectives
- Relationships
Production and Costs: Understanding Business Efficiency
Theory of Production and Costs
Production is defined as any use of resources that can transform a good into a different one. Production includes both goods and services because, from an economic point of view, they are the same; both have been used in your work and factor generation capital.
Company
A company is defined as any organization where there is an employer and one or more employees. The purpose of a company is to purchase, hire, and process resources for selling goods and services. Employees
Read MoreEU Regional Policy: Objectives, Instruments, and Impact
EU Regional Policy and Cohesion
Objectives of European Regional Policy
The traditional European regional policy, since 1975, has aimed to coordinate regional policy objectives of member states and correct imbalances between European regions. The new regional policy for 2007-2013 sought to further strengthen the competitiveness of all regions to meet increasing global competition. To achieve this, three objectives were proposed.
Instruments of European Regional Policy
- The ERDF (European Regional Development