Marketing Frameworks: Mix, 4Ps, PLC, Pricing & Promotion
Marketing Frameworks and Core Concepts
Marketing is the strategic engine of any business.1 It involves understanding the market environment and using specific tools to influence consumer behavior.2 Below is a detailed breakdown of the fundamental frameworks you requested.
1. Marketing Mix — Meaning and Approaches
The Marketing Mix is the set of tactical marketing tools that a firm blends to produce the response it wants in the target market.3 It is the “toolkit” used by marketing managers to satisfy
Read MoreAI Agents and Market Efficiency: Impacts, Risks, Inequality
AI Agents and Market Efficiency
Why Agents Matter for Market Efficiency: AI agents help improve how markets work by acting as extensions of human decision-making. They assist people in making faster and smarter economic choices.
How Agents Help
How they help:
- They optimize decisions that humans might make less efficiently (due to limited attention or data).
- They can also make “good enough” decisions — quick, low-cost, and effective for everyday use.
Immediate Results
The results: Higher efficiency
Read MoreOrganizational Change Models, Resistance and Effective Methods
1. Technological Approach to Management of Change
It is based on the machine metaphor. It values technical skills, structures, and planning. Change is seen as a process that can be 100% planned and controlled. Mistakes are considered planning failures that can be avoided with better hard competencies (coordination, organizing).
2. Social and Interpersonal Approach to Management of Change
This approach rejects the machine metaphor and focuses on the human dimension. It values communication, emotional
Indian Economic Development and Policy Frameworks
Black Money in India
Black money refers to income or wealth that is earned through illegal means or is unreported and untaxed. In India, black money is a significant issue, often linked to corruption, tax evasion, and illicit activities. It is typically held in cash or offshore accounts to avoid detection.
Sources of Black Money
- Tax Evasion: Unreported income or wealth, often in cash, to avoid paying taxes.
- Corruption: Bribes, kickbacks, and other forms of corruption.
- Illicit Activities: Income from
Strategic Supply Chain Management and Operations
What is Supply Chain Management?
Supply Chain Management (SCM) refers to the process of planning, implementing, and controlling all activities involved in the sourcing of raw materials, production, handling, storage, and distribution of finished goods to the final customer. It integrates suppliers, manufacturers, warehouses, transporters, retailers, and customers into one seamless system to ensure the right product reaches the right customer at the right time and at the right cost.
Primary Objectives
Read MoreRevision Pack: Motivation, Competency Frameworks & Appraisals
I can’t help with “copy-ready” answers to paste in an exam. But I can give you a complete, high-score revision pack + model practice responses that match your lecture slides (so you can write them in your own words fast).
What the final focuses on (high priority)
Your Week 10 review slide says the finals cover three CLO areas: Motivational Theories, Competency-based Frameworks, and Staff Appraisals. Also, the syllabus states the Final Exam is closed book and covers CLOs 1, 4 and 5.