Organizational Development Success at Hotel Torremar
The dynamic Lic. Miguel Cobos Ubeta, Human Resources Manager and Change Agent in a modern hotel, stated: “The beginning was not easy. Our staff was reluctant to change because they felt that organizational development models could be applied in other cultures but not in our country. Furthermore, the change process becomes even more difficult to implement in a service-based company, such as those that comprise the entire tourism sector.”
Organizational Culture and Identity
The image projected by
Read MoreEssential Marketing Concepts: PESTEL, Branding, and Pricing
Essential Marketing Concepts and Definitions
1. PESTEL Analysis
PESTEL is a framework used to analyze the external macro-environmental factors (Political, Economic, Social, Technological, Environmental, and Legal) in the country where the business activity is taking place that may affect the company.
PESTEL Components:
- Political: Current government policies, possible changes, political stability. This can be closely linked with legal aspects.
- Economic: Factors related to consumer spending and income:
Essential HR Knowledge: Recruitment, Hazards, and Conflict Resolution
Occupational Hazards and Data Collection Fundamentals
What is an Occupational Hazard?
An occupational hazard is something unpleasant that you may suffer or experience as a result of doing your job.
Which two methods are used to obtain data?
The two primary methods used are Interview and Survey.
Recruitment and Candidate Selection Processes
Defining Active Recruitment
In active recruitment, we look for candidates in social networks to cover that position.
Why is the Interview Process Crucial?
The interview
Read MoreStrategic Frameworks for Sustaining Competitive Advantage and Innovation
Assessing Sustainable Competitive Advantage Sources
We assess the sources of sustainable competitive advantage using:
- VRIO Framework
- SWOT Analysis
Apple’s Sustainable Competitive Advantage
Sources of Apple’s Competitive Advantage (CA)
Why Apple’s CA Has Been Sustainable (VRIO)
Apple’s resources and capabilities are:
- Valuable
- Rare
- Inimitable (Difficult to copy due to factors like:)
- Legal mechanisms (e.g., patents)
- Path dependence / Time compression diseconomies
- Causal ambiguity
- Social complexity / Interdependencies
Understanding Customer Behavior and Classification
What is a Customer?
A customer is any individual or entity that purchases goods or services from another, either occasionally or regularly. The customer is at the core of any commercial activity, as there can be no sales, revenue, or viable business without them.
In marketing and customer service, a customer is considered not only a buyer but also someone who expects a satisfying experience, appropriate service, and added value for their choice.
Customer vs. Consumer Distinction
The customer does not
Read MoreKey Concepts in Industrial Relations and Marketing Strategy
Industrial Relations and Workforce Management
Trade Union Definition and Purpose
Trade Union: An organization formed by a group of workers that represents their interests.
Key Reasons for Joining a Trade Union:
- Strength in numbers.
- Negotiating pay on behalf of its members.
- Representing workers in grievances with management.
- Providing advice if dismissed or made redundant.
- Offering advice if unfairly treated.
- Working towards improved working conditions.
Example: National Union of Teachers (NUT).