Consumer Psychology: How Brands Influence Your Choices
Consumer Psychology: How Brands Influence Your Choices
1. Expectations
If you think something will be great, you might actually experience it as better, even if it’s not. This happens automatically without you realizing it. For example, if you drink water from a fancy bottle, you might think it tastes better than the same water from a plain cup because you expect it to.
2. Goals
Brands can make you want to achieve something, like being healthy or saving time. Just having that goal in mind can feel
Read MoreFilm Processing and Types: A Comprehensive Look
Film Processing: From Shooting to Screening
In traditional filmmaking, the film processing journey can be summarized in the following phases:
Revelations and Visions
The exposed film is labeled and classified. It is then sent to the laboratory sealed in cans after each day. Here, it is developed and printed, allowing for the viewing of unedited footage. This is known as “dailies” or “daily rushes.” Today, it is common to perform a telecine (electronic scanning) and then view a video copy, as editing
Read MoreVisual Representation Systems and Formal Sciences
Subjective System of Representation
That is, the author of the image makes it their way.
System-Performance Objective
That is, the author of the image follows rules.
Format-Paper
- A4 210 x 297 mm
- A3 420 x 594 mm
- A2 840 x 1188 mm
- A1 1680 x 2376 mm
- A0 3360 x 4752 mm
Airlines-Standard
In each type of technical drawing, lines have a different meaning. Their use depends on the correct interpretation of the plans.
- The limitation: The system will indicate the specific measure of an object.
- Lines of altitude: Lines parallel
Social Questions: Industrial Revolution to Church’s Social Doctrine
The Social Questions
The Industrial Revolution saw Great Britain, the world’s largest power, and other nations create a proletariat around factories. The economic ideas of Adam Smith and David Ricardo supported this revolution. Their doctrines stated:
- Economic laws are natural and cannot be judged as good or evil.
- Open competition regulates supply and demand.
- The state should not intervene in the economy.
This caused enormous inequalities. Owners controlled the means of production, while workers faced
Read MoreMainstream Media, Journalistic Genres, and Word Categories
Mainstream Media and Objectives
The current mainstream media includes the press, radio, television, and the internet. It has three major objectives: to inform and disseminate news, to form or broadcast an opinion, and to entertain and amuse.
Journalistic Genre: The News
The essence of the journalistic genre is information, specifically news. News concerns a recent event.
Typographic Column
A typographic column is a section of text divided by a white line from top to bottom.
Criteria for Making an Announcement
Criteria
Read MoreThe Renaissance in Italy: A Comprehensive Look at Art
Introduction to the Renaissance
This movement originated in Italy, a region close to the sources that inspired Renaissance artists. Italy was filled with remnants of the Ancient Roman Empire, from which humanists drew valuable lessons. Moreover, Italy had never completely lost its classical spirit, which was preserved to some extent throughout the Middle Ages, during the Romanesque and Gothic periods. It’s also important to remember that Italy was a center of the new economy, with a new society that
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