Understanding Models and Theories in Communication and Advertising
What is a Model?
Models are constructions made by researchers to represent and simplify complex realities. They aim to explain the theoretical relationships between variables that characterize a phenomenon.
Functions of Models
- Organizers: They order and interrelate information.
- Heuristic: They provide explanations rather than mere descriptions of reality.
- Predictive: They allow for the prediction of results and control of events.
Lasswell Model
- Who (Communicator)
- Says What (Message)
- In Which Channel (Medium)
Brand Identity & Branding: A Comprehensive Guide
Alignment to the Purchase Funnel Identity aligns with the Awareness stage – Arena aligns with the Interest stage – Positioning aligns with the Consideration stage – Character aligns with the Intent stage – Experience aligns with the Post-Purchase stages, often referred to as the loyalty loop. Arena – The space where a brand establishes its position and competes for consumer interest. Assets to Review – Tangible assets: Items you distribute to consumers. Digital assets: Content found online. Physical
Brand Building: Key Concepts and Strategies
Alignment to the Purchase Funnel
Identity aligns with the Awareness stage – Arena aligns with the Interest stage – Positioning aligns with the Consideration stage – Character aligns with the Intent stage – Experience aligns with the Post-Purchase stages, often referred to as the loyalty loop
Arena
The space where a brand establishes its position and competes for consumer interest.
Assets to Review
- Tangible assets: Items you distribute to consumers.
- Digital assets: Content found online.
- Physical assets:
Flemish Primitives: A Detailed Look at the Masters of Early Netherlandish Painting
School of the Flemish Primitives
In the second half of the fifteenth century and into the beginning of the sixteenth century, a number of factors contributed to a prodigious artistic flowering in the cities of Flanders. The influence of Flemish painting spread throughout Europe. In Spain, for example, the painting of these years would be called the Hispano-Flemish style.
A) Characteristics
Artists known today as the Flemish Primitives developed their own painting style, characterized by an exaggerated
Read MoreDistinctively Visual Elements in Literature and Film
Composers utilize distinctively visual elements to expose unique experiences to their audiences. Distinctively visual qualities lie in the capability to convey a powerful response. Through the use of visual and language techniques, composers effectively communicate their ideas and concepts, positioning both positive and negative responses in their audiences. The Australian writer Henry Lawson exposes distinctively visual elements through many of his short stories. ‘The Drover’s Wife’ creates
Read MoreA Comprehensive Guide to Literary Movements and Their Impact
A Journey Through Literary Movements: From Medieval Times to Modernity
What is Literature?
Literature is the art of expressing ideas and emotions through language. It involves communication between a sender (the author) and a receiver (the reader or listener). The message, conveyed through a chosen channel (oral or written), is shaped by the context of its creation, including social and historical circumstances.
Key Elements of Literary Texts
- Message: The core idea or theme of the text, often with a