Advertising Techniques: Slogans, Definitions, and Narrative
Edukia
Advertising Techniques:
- Logo
- Jingle
- Slogan
- Endorsement (Sometimes)
Definitions
- Fuddy Duddies → People who are a bit boring or who don’t care about fashion.
- Flustered → Nervous
- Top Ten → A chart that shows which records are selling the most.
- Flagging fortunes → When your luck is decreasing. A negative, unlucky situation.
- Green light → When someone tells you that it’s okay to do something.
- Under attack → When you are experiencing pressure, or strong competition.
- Boxer shorts
Art History Highlights: Medieval to Rococo Periods
Early Medieval Art: Sutton Hoo Purse Cover
The Sutton Hoo purse cover was found among the treasures of a pagan burial.
Cloisonné is a technique where compartments (cloisons) on a metal object are filled with enamel, glass, or gemstones, separated by strips of wire.
Romanesque Art: Sainte-Foy, Conques
Last Judgement tympanum of the west portal, Sainte-Foy, Conques, c. 1130 (Romanesque).
Gothic Architecture: Notre Dame and Chartres
West facade of the Cathedral of Notre Dame.
The major goals of Gothic architecture
Read MoreUnderstanding Realism in Theatre: Key Features and Influences
Understanding Realism in Theatre
Realism is the artistic movement that attempts to represent reality objectively, avoiding idealization or subjective treatment. Idealism, conversely, presents reality in a beautiful way. Realism began in 1830 in Europe, culminating with figures like Ibsen and Chekhov, and extending through the twentieth century. The realist aesthetic persists even today.
Key Features of Realism
- The story unfolds linearly (exposition, rising action, and denouement).
- Suspense is a key
Understanding Theatrical Texts: Key Elements & Characteristics
Theatre: Understanding Theatrical Texts
Theatrical texts aim to represent reality through character dialogue. These texts can be written in verse or prose.
1. Character Dialogue
Character dialogue drives the action. Unlike narratives, plays lack a narrator. Dialogue serves to introduce characters, reveal their personalities, and advance the plot. Communication between characters and informing the audience can take several forms:
- Dialogue between characters sharing the stage.
- Monologues used to inform
Caravaggio’s Early Roman Paintings: Realism and Drama
Caravaggio’s Early Roman Period (c. 1592-1600)
During his early years in Rome, often under the patronage of Cardinal Francesco Maria del Monte (approx. 1595 onwards), Caravaggio developed his signature style, blending intense realism with dramatic lighting (chiaroscuro). His works often drew from everyday life but were imbued with psychological depth and sometimes complex symbolism.
Symbolism and Style Notes
Christological interpretations can be found; for instance, a crystal glass with red wine might
Read MoreSpanish Novel of the 20th Century: Key Authors & Innovations
The 20th Century Spanish Novel: A Shift in Tradition
The 20th-century Spanish novel marked a profound departure from tradition, embracing an intellectual perspective and enriching its themes and narrative techniques. While not all authors were affected equally, key renovators include Joyce (Ulysses), Proust (In Search of Lost Time), and Huxley (Brave New World). These innovations often stemmed from a pessimistic view of Western culture.
Key Innovations in Narrative Technique
- Non-linear plot structures
- Complex,