Language Arts Notes
Language Arts
Figures of Speech
We call the various literary devices an author uses to make language more expressive, enhance the content of their message, and draw attention to the author’s style “figures of speech”.
They are classified into:
- Phonetic Resources: These have to do with the sounds of words.
- Alliteration: It consists of repeating a sound with the intention of producing sensory effects.
- Paronomasia: Consists of using two words next to each other with very similar pronunciation but with very
Media Communication: Evolution and Impact on Society
Media Communication
I. The Power of Mass Media
In today’s society, mass media like print, radio, and television play a crucial role in shaping public discourse. These platforms generate vast amounts of information, creating a one-way communication dynamic where the sender (journalist) and receiver (audience) do not exchange roles equally. The message can be objective or subjective, transmitted through complex technology to reach a massive audience. Besides language, other codes like graphics, icons,
Read MoreJournalism & Advertising: An In-Depth Look
Journalism
Definition and Classification
Journalism is the primary medium of mass communication in today’s world, transmitting information, reviews, and images related to real-world events. Its content can be classified based on two criteria:
- Channel Employed:
- Print Journalism: The oldest form, characterized by its capacity to provoke reflection. It lacks the immediacy of other media and is subdivided into:
- General Information Newspapers
- Specialized Periodicals (e.g., sports)
- Publications and Journals
- Electronic
- Print Journalism: The oldest form, characterized by its capacity to provoke reflection. It lacks the immediacy of other media and is subdivided into:
The Art of Persuasion: Exploring Linguistic Resources in Advertising
1. Features of Advertising
Advertising is the art of persuading recipients to purchase goods, services, or ideas. It aims to influence attitudes, behaviors, and consumption needs through compelling arguments.
Advertising copy serves several purposes:
- Appellate Function: Modifying behavior or habits.
- Referential Function: Showcasing product features and properties.
- Poetic Function: Presenting a product aesthetically.
The advertising process involves:
- Multiple Transmitters: The advertiser, the advertising
Modernism and Realism in 19th Century Spanish Literature
Modernism
Definition:
A range of motion. More than a fad, it is a vital position in Spain and recognizable in Hispanoamérica.
Origins:
Modernism appeared in Latin America in reaction to the commercialism of the bourgeois cultural revolution. After the wars of independence, some countries had achieved economic prosperity and increased contact with Europe, as the European style seemed more refined. While this change in literary taste occurred, modernism claimed the need for a new, decolonized society.
Read MoreThe Mass Media and Journalistic Genres
The Mass Media
The mass media disseminate public information to a massive audience through specialized communication systems. They influence public opinions and social behaviors, which gives them immense power in society.
Characteristics of Mass Media:
- It is a unidirectional process, from issuer to receptor.
- The issuer is a media outlet, while the receiver is anonymous and part of a mass audience.
- The media provides information about objective or subjective reality (context related to reporting or opinion)