Essential Marketing & Brand Management Definitions
Understanding Core Marketing & Brand Management Concepts
Brand Equity Fundamentals
Brand equity is defined as a set of brand assets and liabilities linked to a brand, its name, and symbol that add to (or subtract from) the value provided by a product or service to a firm and/or that firm’s customers.
Types of Brand Equity
Customer Brand Equity
This is the value customers receive from a brand, less the value they receive from a generic product. Customer brand equity comprises value received before
Understanding Company Costs and Production
What Are the Costs?
Total Revenue, Total Cost, and Profit
Start with the goal of the company: understand their decisions, knowing what they are trying to do.
A key question is: What is the benefit of a company?
Profit = Total Revenue (TR) – Total Cost (TC)
Key Definitions:
- Total Revenue: The amount received from the sale of production.
- Total Cost: The market value of the factors used in production.
Accounting and Economic Costs
- An economist refers to the cost of production of a company, which includes all
Essential Networking Concepts and Technologies
Ethernet Frame Format
The Ethernet frame consists of the following fields:
- Preamble: (7 bytes) Synchronization pattern.
- Start Frame Delimiter (SFD): (1 byte) Marks the start of the frame.
- Destination Address: (6 bytes) MAC address of the recipient.
- Source Address: (6 bytes) MAC address of the sender.
- Protocol ID (TPID) / Length: (2 bytes) Indicates the type of protocol or the length of the data field.
- Tag Control Information (TCI): (4 bytes, for VLAN-tagged frames) Includes:
- Priority: (3 bits) User Priority
Strategic Human Resources: Building a High-Performance Workforce
Employee Training & Needs Assessment
The Foundation of Workforce Excellence
Employee training is the structured process by which organizations help their workforce acquire new skills or refine existing ones. The primary purpose is to bridge the gap between current competencies and the skills required to effectively perform in one’s role—a strategic investment that boosts productivity, innovation, and overall morale. In this context, training is not solely about technical proficiency but also
Read MoreElectrical System Protection: Faults, Concepts, and Devices
Understanding Electrical Concepts & Protection
Voltage (Tension)
Voltage (V) is the electrical potential difference between two points in a circuit. It exists when there is an imbalance between two points, with one having a higher electrical potential than the other. Voltage is measured in volts. It is present in both DC (Direct Current) and AC (Alternating Current) systems, including single-phase and three-phase configurations. The relationship between voltage, current, and resistance is described
Read MoreEnglish Language Skills: Grammar & Vocabulary Drills
Vocabulary Practice: Complete the Sentences
Complete the sentences with a suitable word or expression.
- The bus was very crowded. There weren’t enough seats for all the passengers.
- This watch is waterproof, so I can go swimming with it.
- I am staying overnight, so I’ve packed my toothbrush.
- She is an international celebrity, known worldwide.
- We can’t afford to stay in a hotel, so we will stay at a youth hostel.
- Why are you taking so much luggage? You have four suitcases!
- I hope our flight hasn’t been
Cellular Transport and Plasma Membrane Structures
Macrotransport: Cellular Uptake and Release
Characteristics of Macrotransport
- Transport of large molecules/particles into and out of the cell
- Involving deformation/folding of the plasma membrane
Types of Macrotransport
- Endocytosis: Transport into the cell
- Pinocytosis (“cell drinking”)
- Phagocytosis (“cell eating”)
- Exocytosis: Transport out of the cell
Endocytosis
Phagocytosis vs. Pinocytosis: Key Differences
- Size of the material engulfed:
- Phagocytosis: > 250 nm vacuoles
- Pinocytosis: < 150 nm vesicles
- Size
Holistic Health: Posture and Nutrition for Well-being
Understanding Good Posture
Good posture is essential for performing tasks with maximum efficiency and minimal strain on the body.
Individual Activity Posture
The posture adopted by each person varies significantly. An individual’s stance can change daily based on factors like temperature, health (illness or wellness), emotional states (happiness or sadness), age, occupation, and physical constitution. There is no single ideal posture for everyone.
Abnormal Postures
When the human body adopts certain
Read MoreComputer Architecture Fundamentals: MIPS & Memory Concepts
Memory Data Interpretation and Endianness
An array of 10 unsigned integers is stored in memory. Each integer occupies 3 bytes. The data, stored in little-endian format from low address to high, is:
7D21F05BE3FA665531540A6BCA73AB714750AF050A2F395F71CC0CC367AB
Problem: What is the unsigned integer in decimal read from memory if element 9 is read in big-endian format? (The first element is element 0.)
Segmentation of 3-Byte Integers
The 10 unsigned integers, each 3 bytes (6 hexadecimal digits), are segmented
Read MoreOrtega’s Philosophy: Reason, Reality, and Historical Thought
Ortega’s Philosophy: Reality and Perspectivism
José Ortega y Gasset’s philosophy posits that reality is a dynamic and changing co-existence of the self with the world. No one can claim absolute truths about the human condition for each subject. The alternative is Ortega’s perspectivism: every life is a point of view about the world, and there are as many points of view as individuals. What happens to the individual also impacts society and entire epochs. The whole truth can only be obtained by
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