Strategic Planning and Brand Management: Key Concepts
Strategic Planning Overview
Strategic planning: Headquarters designs the 1CORP STRATEGY plan (guiding the enterprise: how many resources for each unit, what business to start/stop). Each business unit develops a 2PLAN for a profitable future. Each MK3OFFERS a MK plan to achieve its objectives.
Corporate strategy: Define line of business, determine objectives for each line of business, assign resources.
Business strategy: Using resources for competitive advantage.
Functional strategy: Maximize performance.
Read MoreCatalan Theater and Literature: Sagarra and Villalonga
Catalan Theater in the Early 20th Century
Catalan theater was in crisis in the early decades of the 20th century. Some authors, inspired by the French theater model, began writing works reflecting the bourgeoisie’s hegemony, moving away from the realist tradition and exploring their own family conflicts. These crises also led to the inclusion of critical elements.
Josep Maria de Sagarra (1894-1961)
Josep Maria de Sagarra studied law at the University of Barcelona (UB). In 1914, he published his first
Read MoreOperant Conditioning: Principles, Reinforcement, and Learning
The essential feature of operant conditioning lies in the reinforcement (e.g., food) received for a specific operant behavior (e.g., pressing a toggle). Operant conditioning reflects the fact that an animal operates, or acts, within its natural or laboratory environment to produce an effect. This effect determines whether the animal repeats the response or continues to behave as before.
Operant conditioning is a learning theory that attempts to explain new behaviors. It proposes that such behaviors
Read MoreThe New World Economy: Slavery, Silver, and War
The New World Economy: Slavery, Silver, and War
But it changed with the discovery of huge deposits of silver near Potosi, and huge amounts of silver flowed out of the New World. Despite their wealth, the Spanish crown declared bankruptcy several times because it had to pay for arms and loans because of the wars. Landes said that the main idea was that Spain became, or stayed poor, because it got too much money from the Americas, paradoxically, because they had money to invest or to spend, but they
Cybersecurity Acronyms, Protocols, and Incident Response Essentials
Cybersecurity Essentials: Acronyms, Protocols, and More
COPE: Corporate Owned, Personally Enabled
BYOD: Bring Your Own Device
Cryptography
Asymmetric: DHE, ECC, RSA
Symmetric: AES, DES, IDEA, RC4
Access Control Models
MAC: Mandatory Access Control. Admin applies policies where users cannot modify permissions based on their discretion.
RBAC: Role-Based Access Control. Access based on a set of predefined rules, not on individual user discretion.
ABAC: Attribute-Based Access Control. Access based on a combination
Read MoreUnderstanding Urban Fabric: Morphology, Elements, and Growth
Urban Fabric: Planar and Volumetric Shapes
Urban morphology: Conditions and characteristics of the shape and dimensions of the built environment.
Planar shape: Two-dimensional analysis, divided into streets, blocks, and public spaces.
Volumetric shape: Three-dimensional analysis.
Elements of Urban Fabric
- Blocks: Floor area, built or unbuilt, externally bounded by streets or public spaces.
- Streets: Linear public space limited by two blocks, linear elements for channeling fluxes.
- Open spaces: Public spaces
Philosophical Systems: Positivism, Materialism, and Idealism
Positivism is a theoretical attitude that holds that true knowledge is scientific knowledge. It is characterized by its critical attitude towards traditional philosophy, especially metaphysics. Positivism also states that to be scientific, it is therefore true to principles phenomenalism orientativos. The rule (the reality is manifested in phenomena, and the negation of belief in an essence beyond what we see) the rule of nominalism (rule requiring to give value judgments and normative statements)
Read MoreElectric Potential and Energy: Problems & Solutions
Electric Potential Energy Change: Electron in Thunderstorm
During a thunderstorm, the electric potential difference between a cloud and the ground is Vcloud – Vground = 1.3 x 108 V, with the cloud being at the higher potential. What is the change in an electron’s electric potential energy when the electron moves from the ground to the cloud?
Work Done by Electric Force on a Sodium Ion
Suppose that the electric potential outside a living cell is higher than that inside the cell by 0.070 V. How much
Science, Research, and Paradigms: Key Concepts Explained
Science, Research, and Paradigms
Science: Systematic and organized accumulation of knowledge obtained by methods based on systematic observation.
Features of Science:
- Static: Development and accumulation of knowledge and establishment of general laws and theories.
- Dynamic: Discovery and problem-solving to achieve progress and improvement.
Research: The process by which we try to get systematic information, always based on evidence.
Research Methods:
- Trial and error
- History
- Personal experience
- Deductive
- Inductive
Understanding Moral Theology: Key Concepts and Principles
Understanding Moral Theology: Key Concepts
Key Terms: Law, Natural Law, Eternal Law, Positive Law, Human Acts, Acts of Man, Moral Rectitude, Conscience, Lax Conscience, Scrupulous Conscience, Erroneous Conscience, True Conscience, Antecedent Judgement, Concomitant Judgement, Consequent Judgement, Ascesis, Intrinsic, Immutable, Positivism, Sacred Tradition, Canon Law, Doctrine, Catholic Moral, Freedom, Responsibility, Partial Knowledge, Full Knowledge, Autonomous Morality, Heteronomous Morality, Vincible
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