Utility: The Measure of Consumer Satisfaction

Utility: The Measure of Consumer Satisfaction

A measure of the relative levels of satisfaction that consumers enjoy from the consumption of goods and services is called

c.

utility.

Utility Theory

     2.   Utility theory seeks to measure

e.

satisfaction.

Purchasing Decisions

     3.   American consumers make thousands of purchasing decisions each year. These decisions

a.

involve several trade-offs.

Statements About Utility

     5.   Which of the following statements is true about utility?

e.

Some products produce more utility than others.

     6.   Which of the following statements is true about utility?

a.

Economists measure utility with a unit they refer to as a util.

     7.   Which of the following statements is true about utility?

b.

Everyone receives different levels of satisfaction from the same good or service

Expectations of Firms, Laborers, and Consumers

     8.   Economists expect the firm to maximize ________, the laborer to accept the best ________, and the consumer to find the combination of goods that gives the most ________.

c.

profit; offer; utility

Marginal Utility

   12.   Marginal utility

b.

is the additional satisfaction derived from consuming one more unit of a good or service.

   13.   The additional satisfaction derived from consuming one more unit of a good or service is called

c.

marginal utility.

   16.   The marginal utility experienced from consuming the third taco is

d.

8 utils.

   17.   The marginal utility experienced from consuming the sixth taco is

b.

0 utils.

   18.   The marginal utility experienced from consuming the seventh taco is

e.

–3 utils.

   19.   Total utility is negative

c.

at no time.

   20.   Marginal utility is negative

b.

from this consumer’s sixth taco on.

   21.   This consumer experiences diminishing marginal utility

a.

over all levels of consumption.

   22.   The marginal utility of the third unit is

d.

20 utils.

   23.   The marginal utility of the fifth unit is

e.

0 utils.

   24.   The marginal utility of the eighth unit is

a.

-30 utils.

   25.   Marginal utility is negative

b.

from the sixth soda on.

   26.   This consumer experiences diminishing marginal utility

a.

over all levels of consumption.

   27.   Total utility after the second cupcake is

c.

55 utils.


   28.   Marginal utility is negative

b.

from the consumer’s eighth cupcake on.

   29.   Total utility is highest at the ________ cupcake.

d.

seventh

   30.   This consumer experiences diminishing marginal utility

a.

across all levels of consumption.

   31.   When given the marginal utility of the first five units of a product, we can calculate the total utility by

e.

adding the marginal utilities of the first five units.

   32.   Diminishing marginal utility

a.

occurs when the additional utility for each good declines as consumption increases.

   33.   When marginal utility declines as consumption increases, the consumer is experiencing

a.

diminishing marginal utility.

   34.   Individuals who haven’t studied economics may not understand how all-you-can-eat buffets manage to make money. This can be explained by the concept of ________, which makes each trip to the buffet line less satisfactory than the previous one.

c.

diminishing marginal utility


   35.   In July 2012, it cost $125 to purchase a ticket to visit the parks at Disneyland for one day. A five-day pass to the same parks cost only $290. Disneyland charges less for the additional days because of

b.

diminishing marginal utility.

   36.   A company in Irvine, California, is interested in buying season tickets to the local baseball team. Tickets for scheduled games are sold individually for $12 each, but season tickets are only $4 each. The reason why the local baseball team has to charge less for season tickets can be explained by

e.

diminishing marginal utility.

   37.   Cell phone companies rely on the ________ of conversation to make unlimited night and weekend minutes on cell phone plans profitable.

d.

diminishing marginal utility

   38.   The consumer optimum

c.

is the combination of goods and services that maximizes utility for a given income.

   39.   The combination of goods and services that maximizes utility for a given income is called

e.

the consumer optimum.

   40.   Maximizing utility

a.

requires that consumers get the most satisfaction out of every dollar they spend.

   41.   To maximize one’s satisfaction when deciding between two goods

d.

one must get the most satisfaction out of every dollar spent.

   42.   The old saying “getting the biggest bang for your buck” means that

b.

consumers maximize their utility.

   43.   Which of the following statements is always true when determining the consumer optimum?

c.

Maximizing utility requires the marginal utility per dollar to be equal for each good consumed.

   49.   The combination of Good X and Good Y that will maximize your utility will have which of the following properties?

a.


   50.   Assume that strawberries cost $1 and apples cost $2. Which of the following combinations of strawberries and apples satisfies the following rule

c.

5 strawberries and 5 apples.

   51.   Assume that strawberries cost $1 and apples cost $2. If a consumer has $8, the bundle of goods that would maximize her utility per dollar and remain within her budget would be

e.

2 strawberries and 3 apples.

   52.   Assume that strawberries cost $1 and apples cost $2. If a consumer has $16, the bundle of goods that would maximize his utility per dollar and remain within his budget would be

b.

6 strawberries and 5 apples.

   53.   Assume that strawberries cost $1 and apples cost $2. If the consumer has $8, the bundle of goods that would maximize his utility per dollar leads to a utility equal to ________ utils.

a.

49

   54.   Assume that strawberries cost $1 and apples cost $2. If the consumer has $16, the bundle of goods that would maximize her utility per dollar leads to a utility equal to ________ utils.

c.

77

   55.   If the purchase of 5 strawberries and 5 apples maximizes your utility per dollar, the price of strawberries must be ________ if the price of apples is $3.00.

c.

$1.50

   56.   Assume that chips cost $1 and soda costs $2.Which of the following combinations of chips and soda satisfies the rule ?

d.

5 chips and 1 soda

   57.   Assume that chips cost $1 and soda costs $2. If the consumer has $7, the combination of goods that would maximize her utility per dollar and remain within her budget would be

c.

5 chips and 1 soda.

   58.   Assume that chips cost $1 and soda costs $2. If the consumer has $14, the combination of goods that would maximize his utility per dollar and remain within his budget would be

b.

6 chips and 4 sodas.

   59.   Assume that chips cost $1 and soda costs $2. If the consumer has $7, the combination of goods that would maximize her utility per dollar leads to a utility equal to ________ utils.

a.

72

   60.   Assume that chips cost $1 and soda costs $2. If the consumer has $14, the combination of goods that would maximize his utility per dollar leads to a utility equal to ________ utils.

e.

99

   61.   For 2 chips and 5 sodas to be a combination of goods that maximizes someone’s utility per dollar, the price of chips must be ________ if the price of soda is $1.00.

e.

$3.75