Utility: The Measure of Consumer Satisfaction
Utility: The Measure of Consumer Satisfaction
A measure of the relative levels of satisfaction that consumers enjoy from the consumption of goods and services is called
c. | utility. |
Utility Theory
2. Utility theory seeks to measure
e. | satisfaction. |
Purchasing Decisions
3. American consumers make thousands of purchasing decisions each year. These decisions
a. | involve several trade-offs. |
Statements About Utility
5. Which of the following statements is true about utility?
e. | Some products produce more utility than others. |
6. Which of the following statements is true about utility?
a. | Economists measure utility with a unit they refer to as a util. |
7. Which of the following statements is true about utility?
b. | Everyone receives different levels of satisfaction from the same good or service |
Expectations of Firms, Laborers, and Consumers
8. Economists expect the firm to maximize ________, the laborer to accept the best ________, and the consumer to find the combination of goods that gives the most ________.
c. | profit; offer; utility |
Marginal Utility
12. Marginal utility
b. | is the additional satisfaction derived from consuming one more unit of a good or service. |
13. The additional satisfaction derived from consuming one more unit of a good or service is called
c. | marginal utility. |
16. The marginal utility experienced from consuming the third taco is
d. | 8 utils. |
17. The marginal utility experienced from consuming the sixth taco is
b. | 0 utils. |
18. The marginal utility experienced from consuming the seventh taco is
e. | –3 utils. |
19. Total utility is negative
c. | at no time. |
20. Marginal utility is negative
b. | from this consumer’s sixth taco on. |
21. This consumer experiences diminishing marginal utility
a. | over all levels of consumption. |
22. The marginal utility of the third unit is
d. | 20 utils. |
23. The marginal utility of the fifth unit is
e. | 0 utils. |
24. The marginal utility of the eighth unit is
a. | -30 utils. |
25. Marginal utility is negative
b. | from the sixth soda on. |
26. This consumer experiences diminishing marginal utility
a. | over all levels of consumption. |
27. Total utility after the second cupcake is
c. | 55 utils. |
28. Marginal utility is negative
b. | from the consumer’s eighth cupcake on. |
29. Total utility is highest at the ________ cupcake.
d. | seventh |
30. This consumer experiences diminishing marginal utility
a. | across all levels of consumption. |
31. When given the marginal utility of the first five units of a product, we can calculate the total utility by
e. | adding the marginal utilities of the first five units. |
32. Diminishing marginal utility
a. | occurs when the additional utility for each good declines as consumption increases. |
33. When marginal utility declines as consumption increases, the consumer is experiencing
a. | diminishing marginal utility. |
34. Individuals who haven’t studied economics may not understand how all-you-can-eat buffets manage to make money. This can be explained by the concept of ________, which makes each trip to the buffet line less satisfactory than the previous one.
c. | diminishing marginal utility |
35. In July 2012, it cost $125 to purchase a ticket to visit the parks at Disneyland for one day. A five-day pass to the same parks cost only $290. Disneyland charges less for the additional days because of
b. | diminishing marginal utility. |
36. A company in Irvine, California, is interested in buying season tickets to the local baseball team. Tickets for scheduled games are sold individually for $12 each, but season tickets are only $4 each. The reason why the local baseball team has to charge less for season tickets can be explained by
e. | diminishing marginal utility. |
37. Cell phone companies rely on the ________ of conversation to make unlimited night and weekend minutes on cell phone plans profitable.
d. | diminishing marginal utility |
38. The consumer optimum
c. | is the combination of goods and services that maximizes utility for a given income. |
39. The combination of goods and services that maximizes utility for a given income is called
e. | the consumer optimum. |
40. Maximizing utility
a. | requires that consumers get the most satisfaction out of every dollar they spend. |
41. To maximize one’s satisfaction when deciding between two goods
d. | one must get the most satisfaction out of every dollar spent. |
42. The old saying “getting the biggest bang for your buck” means that
b. | consumers maximize their utility. |
43. Which of the following statements is always true when determining the consumer optimum?
c. | Maximizing utility requires the marginal utility per dollar to be equal for each good consumed. |
49. The combination of Good X and Good Y that will maximize your utility will have which of the following properties?
a. |
|
50. Assume that strawberries cost $1 and apples cost $2. Which of the following combinations of strawberries and apples satisfies the following rule
c. | 5 strawberries and 5 apples. |
51. Assume that strawberries cost $1 and apples cost $2. If a consumer has $8, the bundle of goods that would maximize her utility per dollar and remain within her budget would be
e. | 2 strawberries and 3 apples. |
52. Assume that strawberries cost $1 and apples cost $2. If a consumer has $16, the bundle of goods that would maximize his utility per dollar and remain within his budget would be
b. | 6 strawberries and 5 apples. |
53. Assume that strawberries cost $1 and apples cost $2. If the consumer has $8, the bundle of goods that would maximize his utility per dollar leads to a utility equal to ________ utils.
a. | 49 |
54. Assume that strawberries cost $1 and apples cost $2. If the consumer has $16, the bundle of goods that would maximize her utility per dollar leads to a utility equal to ________ utils.
c. | 77 |
55. If the purchase of 5 strawberries and 5 apples maximizes your utility per dollar, the price of strawberries must be ________ if the price of apples is $3.00.
c. | $1.50 |
56. Assume that chips cost $1 and soda costs $2.Which of the following combinations of chips and soda satisfies the rule ?
d. | 5 chips and 1 soda |
57. Assume that chips cost $1 and soda costs $2. If the consumer has $7, the combination of goods that would maximize her utility per dollar and remain within her budget would be
c. | 5 chips and 1 soda. |
58. Assume that chips cost $1 and soda costs $2. If the consumer has $14, the combination of goods that would maximize his utility per dollar and remain within his budget would be
b. | 6 chips and 4 sodas. |
59. Assume that chips cost $1 and soda costs $2. If the consumer has $7, the combination of goods that would maximize her utility per dollar leads to a utility equal to ________ utils.
a. | 72 |
60. Assume that chips cost $1 and soda costs $2. If the consumer has $14, the combination of goods that would maximize his utility per dollar leads to a utility equal to ________ utils.
e. | 99 |
61. For 2 chips and 5 sodas to be a combination of goods that maximizes someone’s utility per dollar, the price of chips must be ________ if the price of soda is $1.00.
e. | $3.75 |
