Understanding Different Types of Interviews and Campaigns

Posted on Feb 14, 2025 in Business Administration and Management (BAM)

Understanding Different Types of Interviews

An interview is a meeting between two or more people. It is a technique used for various reasons, essentially a focused dialogue. It helps to gather background information. Its purpose is to get to know or interact with the interviewee.

Types of Interviews

  • Formal Interview: Very important, for example, in work, school, or psychological contexts.
  • Informal Interview: Less important, often arising spontaneously.
  • Collective Interview: Involves multiple interviewees.
  • Television Interview: Seeks to obtain a person’s version of events, often in a street survey. It consists of two parts: the interview itself and the news segment, which collects a list of opinions.
  • Newspaper Interview: Involves three factors: interest to the respondent, management technique (question and answer), and presentation of the outcome in a medium of communication.
  • Clinical Interview: The process of communication that occurs between doctor and patient within a professional setting. It involves verbal and nonverbal interaction. Its objective is patient care to address a health problem.
  • Job Interview: Used in any process of job search or job change. It often involves a curriculum vitae.

Interview Process (Tubing Processing)

  1. Define the purpose: Clarify the problem to investigate, define information needs, and determine the number of interviews.
  2. Formulate the questionnaire: Structure the questions, write primary and secondary questions.
  3. Apply the interview: Organize and train interviewers, record answers, and take notes.
  4. Getting Results: Transcribe the interview, contrast information, and write the final report.

Types of Interview Questions

  • Open Response: Allows for a free response.
  • Multiple Choice Questions: Structured questions where the interviewee selects the best alternative.
  • Dichotomous Questions: Two response alternatives (yes/no, true/false), sometimes with a neutral option.

Editorial Guidelines

Order ideas, eliminate unnecessary adjectives, use adverbs and conjunctions properly, avoid idioms, and avoid the abuse of high-sounding words. Always read and review the writing.

Interview Structure

  1. Beginning: One page (average sheet) – introduction, interview reports (depending on the information), conclusion (half a page with the closing question).
  2. Extension: Page length.
  3. Organization: Problem (opens with a question), full name of the interviewee.

Campaign Planning and Execution

A campaign aims to raise awareness about a particular activity.

Planning to Determine Objectives

  • Choose the problem to solve.
  • Define who will lead the campaign.
  • Identify key features of public interest.

Planning to Organize the Launch

  • Organize ideas and thoughts on issues.
  • Create a slogan.
  • Write a campaign script.

Determining the Activities

  • Coordinate actions.
  • Organize teamwork.

Developing the Campaign

  • Present information to the public.
  • Activate the community’s conscience.
  • Support actions and establish agreements.

Evaluating the Results

  • Assess participation.
  • Analyze outcomes.

Citing Sources

Name the author of the article, beginning with the last name.

  1. A token is an annotation. The journals section contains the most important articles from a newspaper or magazine.
  • Item name within quotation marks.
  • Magazine name.
  • Place (country) or institution responsible for the publication.
  • Number and date.
  • Page or pages where the article appears (e.g., 6).