Tourism & Macroeconomics: Employment, Demand & Key Factors
Tourism Demand
Tourism demand is the amount of tourist goods and services consumers are willing to buy at a particular time and place, at a certain price.
- Influencing demand: Income, prices, prices of other goods, tastes and fashion, government, advertising, etc.
- Influencing tourism demand: Seasonality (weather, time of year), hotel type and customer, time lag between demand and consumption, uncertainties, transportation, large upfront payments, and time itself.
- A trip is an example of tourist demand, which is not immediate – price, destination, time, hotel category, transportation, etc., all play a role.
- Income Effects: Changes due to income (price).
Macroeconomics
Macroeconomics studies phenomena that affect the whole economy.
- Its objective is to have a simplified view of how the economy functions as efficiently as possible.
Key Macroeconomic Issues
- Fostering growth and productivity (GDP/GNP values of final goods and services)
- Unemployment and unemployment rate (employment is the main source of income)
- Inflation (CPI)
- Balance of payments and exchange rate (large debt may cause a crisis)
- Government deficit and income
Employment
Overall level of employment
- Salary governs the amount of work and supply.
- Basic macroeconomic problem
- Overview of short and long-term unemployment and its causes
- INE measures unemployment.
Workforce Survey
Collects data from the workforce and their categories (employed, unemployed), as well as the rest of the population (inactive).
- Variables: Gender, age, marital status, nationality, education
- Assets: Rare skills, occupation, industry, professional status
- Occupied (employees + self-employed): Hours worked, working conditions. Employees work in exchange for wages.
- Unemployed: Time and job search
- Inactive: Under 16 years old, retired, mobility issues
- Unemployed: Willing to accept a job if available
- Active Population: Of working age, able and willing to work
- Inactive Population: Of working age but not willing to work
Natural Causes of Unemployment
- Frictional: Workers take time to find a job that best suits them.
- Brief periods of unemployment
- Job search process
- Leaving old jobs for better ones
- Structural: Number of existing jobs is insufficient to cover labor demand.
- Common among 16-20 year-olds
- Long periods of unemployment
Reasons for Unemployment
- Large proportion of workers receiving wages above minimum wage
- Unemployment generated at wages higher than equilibrium wage
- Trade unions and collective bargaining
- Increased productivity (higher wages, more efficiency)
Wage Effects
Higher Salary -> More Work
- Positive connection between wages and health
- Reduces employee turnover
- Incentivizes harder work
- Firms that pay more are more attractive
Other Types of Unemployment
- Seasonal Unemployment: Due to seasonal variations
- Cyclical Unemployment: Deviation from the natural rate; short-term, due to economic fluctuations
Costs of Unemployment
- Production below potential
- Negative economic and psychological effects
- Unemployment benefit payments
Unemployment Calculations
- Unemployment Rate = (Unemployed / Active Population) * 100
- Activity Rate = Active Population / Adult Population
- Natural Unemployment Rate: Normal long-term rate around which the unemployment rate fluctuates
Tourism Types
- Domestic Tourism: Travel within the country
- Inbound Tourism: Non-residents visiting the country
- Outbound Tourism: Residents traveling to another country
Tourism Classifications
- Domestic Tourism: Internal + Receptor
- National Tourism: Internal + Emitter
- International Tourism: Receiver + Emitter
Visitor Definitions
- Internal Visitor: Stays in one country and travels for less than 1 year to a place within their country.
- Tourists: Stay at least one night
- Day trippers: Do not stay overnight
- Tourism: Activities during journeys and stays outside the usual environment for less than 1 year
- Traveler: Travels between 2 or more places
Occupancy Rate
- Net Occupancy: (Total overnight stays / Total available rooms) * Number of nights per month
Population
Active Population = Employed + Unemployed Population
Utility Rates
- Rate of Employees/Self-Employed = (Employed + Self-Employed) / Active Population * 100
