Theories of the Employer: Risk, Control, and Innovation
Item 2: The Employer
Historical Review
In the mid-nineteenth century (when economists were starting to follow and analyze the separable functions of capitalist and entrepreneur) the employer was conceptualized as:
- A man whose ultimate goal is to make money.
- The one who organizes and directs the combined factors of production for products sold in the market.
- The confident and adventurous individual who assumes the “risk” securing a rent to the “undecided” or “shy”.
- An “innovator”.
- A man of action, practical, and with economic foresight.
During the twentieth century, three major theories were produced: Schumpeter, Knight, and Galbraith.
The Employer
- The employer leads, controls, and is responsible for the activity of the company.
- The employer may not be identified as a person; in most cases, it is a group (such as a management team or partners in a cooperative).
- Their decisions determine the course of the long-term undertaking.
Businessman: Risk, Employer: Control, Entrepreneur: Innovation
The Theory of Risk: The Knight Employer
According to Knight, the company faces the future with two situations:
1. “At Risk”
- When you know something about the future and, therefore, it is possible to quantify the cost of what there is to know.
- The future can be “secured” with a given cost.
- Example: the policies of insurance companies (because they make an estimate of the cost of the insured based on statistical data).
2. “Uncertainty”
- When there is nothing known about the future.
- For Knight, the authentic employer is making decisions under uncertainty.
The Technical Structure and the Theory of Power
- The theory of techno-structure.
- The theory posits that there is a separation between ownership and control (as in the case of a publicly traded company).
- The separation of these two factors gives rise to two currents of Employer Identification:
- Businessman: Risk – is the owner (ends up becoming a mere investor).
- Entrepreneur: Control – is the manager who is leading the company (for Galbraith, the true entrepreneur).
Galbraith questioned what separates control from property.
- The separation occurs because of the complexity and size of the firm.
- Because of this, managers are hired based on their expertise – the venture entrepreneur delegates because they are not qualified to lead the company – and also, in larger companies with a high number of owners, this makes it difficult to conduct business efficiently, so they delegate to managers.
- The company will be managed by these directors, who are technocrats applying their knowledge.
- Science and technology, with which these managers have been trained, are what truly make the decisions (employers are simply executing the various theories).
Galbraith calls this set the technostructure.
- The employer has very little leeway to make decisions (limited by technology and the law of the State).
- The technostructure (set of science and technology) guides employers.
- This approach of “joint” corporate uniformity leaves consumers (who, in turn, act independently) at a disadvantage compared with other companies.
- To balance the forces between the bidders and the applicants, it would be necessary to create a power wielded by the latter to restore balance to the economic system.
- Therefore, consumers should seek to act uniformly, creating a countervailing power (e.g., consumer associations).
The Theory of Schumpeter’s Innovating Entrepreneur
- You need a word like “entrepreneur.”
- But this business function carried other meanings: “innovative,” “business leader.”
- What counts is not words but the recognition of the characteristic performance of the operator.
- Schumpeter’s argument is that if the economy is in a position of balance (between supply and demand), it does not change if the circumstances in which it exists do not change.
- As soon as these vary, a new equilibrium point must be sought.
- The company that has introduced this innovation is the one that is in a position of privilege until there is a new equilibrium.
- When talking about innovation, Schumpeter refers not only to technological innovation but to anything that will push the company above its competitors (advertising, design, etc.).
- This privileged position generates an income (and benefits) that is outstanding.
- The remaining companies (in light of this success) adopt the innovation brought by the former.
- Following this, the special benefit will be reduced (because there are more companies like it) until it is canceled by generating another equilibrium.
- The employer is introducing innovation (not just the one at the front of the company) into the economic system through the company.
- For Schumpeter, innovation means something new that can be both technological, like an invention, or organizational, like a new way to reward staff.
- The one at the front of the employer company is only an entrepreneur when they risk something new and different from what other companies do.
- While not innovating, they are acting as an employee.
Knight / Schumpeter
The theory of Schumpeter’s innovation and Knight’s theory of risk are quite similar in that any innovation creates a situation of uncertainty. But it does not always have to be so; because of uncertainty, there are some decisions where the decision is not an innovation.
