Facebook: Some clues before starting .FOUNDATION DATE: Cambridge, Massachussets 2004 HEADQUARTERS: Menlo Park, California, FOUNDERS: Mark Zuckerberg/ Eduardo Saverin/ Andrew McCollum/Chris Hughes/ Dustin Moskovitz EMPLOYEES: 4.900 (march 2013)USERS:  1,11 billion (march 2013) AVALAIBLE: multilingual (70) History: In February 2004 five students from Harvard University created the first Facebook plataform as a way to connect with other students. The project became so popular that in a couple of months it spread to other Universities. The first idea started as a joke with a program that Zuckerberg created called FACEMASH (it attracted 450 visitors and 22.000 photo-views in four hours!!!) Zuckerberg was accused of violating individual privacy and faced expulsion. But this experiment was the first step to a bigger project: FACEBOOK. Clickthrough rate: Facebook´s users click on advertisements an average of 400 clicks for every one million pages (0,04%),On the other hand, Google´s CTR is about 80.000 clicks for every one million searches (8%), It is not a high CTR but it is still profitable for Companies. Use profile: Users can create profiles with photos, lists of personal interests, contact information and other personal information.Users can communicate with other users throught private or public messages and a chat feature.They can also create groups and join interest groups and “liked pages”.Facebook has created a “third gender” for those users who don´t want to give personal infomation about being a man or a woman.The brand´s colour is blue because Zuckerberg is red-green colourblind. More than 425 million active users access Facebook throuhg mobile devices.

Business page: Business and groups have another option for promoting on FacebookMain differences with a personal profile:You get likes, not friends,People following you can see your posts but you can´t see theirs.There must be an administrator of the page with a profile in Facebook.You can promote the page or posts through  segmentated advertisements. You can create an event. You can invite your friends to  like the page. You have a service of analytics tracking your page. Freeds and photo aplicaciont:  News Feed was created in September 2006. It appears on every user´s hompege, Highlights information (profile changes, upcoming events, birthdays…)One of the most popular applications on Facebook is the PHOTOS application where users can upload albums and photos (limit 200 photos per album). These albums can be private son only allowed users can see them. Photos can be tagged. People tagged receive a notification and a link to see the photo Privacy: You can choose your own privacy at the settings menu, so you can limit which is the information you want to be published. Criticism: Facebook has met with controversies. It has been blocked intermittenly in several countries including, China, Iran, Uzbekistan, pakistan, Siria and Bangladesh on the basis of containining religious discrimination, anti-islamic messages, and political contents.. Actually is under suspect of given information about the users to the Secret Services of the Governaments in Usa and Europe.  Impacts: Media Impact: Facebook is changing the way of working in the traditional Media. Televisión, radio and News paper are getting day by day more close to facebook opinions and  trends Social Impact: relations between people are changing. Facebook is a new way to communicate with friends and relatives, it doesn´t matter how far they are Political impact:it allows politicians and campaign´s organizers to understand the interests and demographics of their Facebook fanbases, to better target their voters.

10 Rules For Advertising On Facebook: overall Facebook advertising experience. 1. Facebook Is Least Effective At Direct Sales 2. Create A Greater Volume Of Ads That Target Less People 3. Friend Users Before You Sell To Them 4. Understand Your Market 5. Set Advertising Budgets With A Goal In Mind 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus Facebook Pages 8. Split Test Ads By Demographic 9. Develop Creative Ad Copy 10. Don’t Over Target.

10 Social Media Mistakes That Could Be Hurting Your Brand:  1 Giving the wrong people acces2. Getting Hacked 3. Getting Too Personal 4. Not Creating Original Content5. Hashtag Highjacking 6. Paying for Fake Fans and Likes 7. Using Every Platform for the Sake of Using Them All 8. Spamming Your Followers 9. Not Using Management Tools 10. Not Tracking Activity With Website Traffic, Goals, and ROI

Word of mouth marketing: It includes buzz, blog, viral, grassroots, brand advocates, cause influencers and social media marketing. Marketing Buzz: It is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Possitive buzz is always the main goal of viral marketing and public relations Buzz marketing is implemented in the Social Media (Facebook and Twitter mainly). VIRAL MARKETING: The main goal is increasing brand recognition  through self-replicating viral processes (it is call viral because it spreads like a virus on the net),Anyting can be viral (a comment, a photo, a video, a song, a meme, an email, etc…) Users are the ones who make it viral A large platform must be used (Facebook, Youtube…) The contents are of good quality and different to everything people had seen before. Creativity is needed or just an unusual situation. Something that encorage people to share the content with their friends and family. Guerrilla marketing: was a concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible.The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract much audience.

6Word of Mouth Marketing Tips to Get People Talking About Your Business 1Promote Word of Mouth by Providing Above Average Service 2, Connect With Industry Influencers. 3 Create a Core Group of Insiders. 4. Incentivize Word of Mouth to Get People Talking 5 Use Social Media to Create Personal Connections 6 Publish Quality Content

75 tips twitter followqers 1: Upload a Real Photo of Yourself 2 Reply to Tweets Publicly, Follow Experts in Your Niche Include Your Location Use the Twitter Search Tool Share Quality Content Write Killer Headlines. Do Not Auto-Follow People Ask a Question Follow Back Your Best Followers Reply as Fast as You Can Link to Your Twitter Name in Your Email Signature Tell People They Should Follow You On Twitter Tweet Awesome Content Ask Your Followers to Retweet You. Use #Hashtags in Some of Your Tweets Block and Report Spammers Unfollow People Who Don’t Follow You Tweet During Peak TimesParticipate in Trending TopicsFollow Highly Relevant PeopleTweet Often. Run a ContestUse Twitter in Your Blog CommentsInstall a Twitter Widget into Your Website

Advertise VacanciesDo PodcastsHost a Webinar.Put Your Twitter Name on Your Business Card

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as TWEETS. History: It was created in March 2006 by Jack Dorsey and by July the social networking site was launched. In 2012 they got 500 million users, generating 340 million tweets daily Twitter has became one of the ten most visited websites on the internet. It has been described as “the SMS of the internet” Tweets can be post through the website, SMS, o mobiles devices.Twitters origins lie in a “daylong brainstorming session” between some students at the New York University. The name TWITTER reminds to the chirps of the birds as a short burst of information. The company experienced a rapid growth A record was set during the 2010 FIFA WORLD CUP when fans wrote 2.940 tweets per second in the football match between Japan and Cameroon When Michael Jackson died in 2009 Twitter servers crashed  The current record was in January 1, 2013 in Japan as the new year began. How work: Tweets are visible for everyone by default, but senders can restrict message delivery to just their followers. Users can subscribe to other users´tweets (known as following) .Subscribers are known as FOLLOWERS or TWEEPS (twitter+peeps) .Users can block those who have followed them .The first principle of Twitter is FOLLOWING. Contents: News 3,6%, Spam 3,8% Self-promotion 5,9% Pointless babble 40,1%, Conversational                37,6% Pass-along value 8,7%.  Formart; Users can group together by topic or type by use of HASHTAGS, Similary the @ sign followed by the username is used for mentioning or replying other users. To repost a message from another user, ans share it, you can retweet (RT).