Royal Resorts: Mission, Vision, Values & Philosophy
Royal Resorts: Mission, Vision, and Values
Mission
To create vacation ownership products and services for world travelers that provide outstanding resort vacation experiences with the highest client satisfaction in the industry.
Vision
To be the leading Mexican brand in the timeshare, fractional, and residential luxury markets, providing full resort services and amenities.
Corporate Directives
- Eye contact
- Smile
- Greet people
- Pick up any trash you find
Corporate Values
Integrity
- Always try to do the right thing.
- Honesty and truthfulness are always present in our actions.
- Our values and principles guide our actions.
- We uphold the letter and spirit of the law.
Trust
- Information sharing and transparency in dealings with members, employees, and suppliers.
- Fair and equitable treatment of members, employees, and suppliers.
- Strong foundation of trust due to adherence to our values and principles.
- Established credibility due to more than 30 years of excellence in performance.
Ownership
- We are accountable for all our actions.
- We treat the company’s assets as our own.
- We behave with the company’s long-term success in mind.
Respect
- We treat customers and employees as we like to be treated.
- We recognize the value that each employee brings to the company.
- We are an equal opportunities employer and look for cultural diversity in all aspects of our business.
Principles of Royal Resorts
The customer comes first
- Anticipate customer needs
- Immediate response to customer needs
- Strive to exceed customer expectations
- Always receive customers with a smile
- Treat customers with courtesy and kindness
Be the best in what we do
- Be the best in all areas of our business
- Benchmark our performance internally and externally
- Learn from our mistakes and act immediately
- We value customer feedback
Always seek the highest quality
- Prime beach locations
- Highest quality in construction of resort units and amenities
- An exceptional offer of high-quality services
- A unique offer of customer programs
- Continual high-quality maintenance
Strive for customer-centric innovation
- Continuously introduce new products and services based on customer needs, market trends, and feedback
- Introduction of new technology to better serve customers
- Continuous renovation of existing resorts
We care about people
- A soft sales approach for potential customers
- Develop close relationships with customers over time
- Provide an environment that promotes long-term social relationships among customers
Our employees are our biggest asset
- Continuous training and education for our personnel
- Promotion of employees from within the company
- Attractive and competitive compensation package for employees
- Numerous employees with long-term careers in the company
Corporate Philosophy
Our commitment is to serve and fulfill the expectations of our guests, always satisfying their needs.
Courteous service is our image, and each satisfied guest is our reward.
Hospitality Commandments
- Let us be aware of our guests’ detailed needs and satisfy them in the right moment.
- Let us offer our guests personal, cordial, and warm attention.
- Let us always give our guests what they expect in the moment they expect it.
- Let us personally accompany our guests to where they want to go instead of giving them directions.
- Let us make a great first and last impression with our guests.
- Let us be our own supervisors, accomplishing all of our duties with quality and professionalism.
- Let us act as owners of the club, taking care of supplies, facilities, and equipment under our charge as if they were our own.
- Let us prevent mistakes instead of correcting them.
- Let us recognize the personal value of each host and always be fair when dealing with them.
- Let us take care of our personal appearance, for it is our image and the company’s presentation card.