Retail & Trade Marketing Quiz: Test Your Knowledge

Posted on May 2, 2024 in Economy

Retail & Trade Marketing Quiz

Multiple Choice Questions

Question 1: Product Assortment Dimensions

Match the letter to the correct definition of product assortment dimensions:

  • A. Width
  • B. Length
  • C. Depth
  1. N° of categories
  2. N° of sub-categories in each category
  3. Total number of references (SKU)

Question 2: Customer Satisfaction

Which option is NOT a likely outcome of having satisfied customers?

  1. Buy a product again
  2. Talk favorably to others
  3. Change brand and buy from competitors
  4. Pay less attention to competing brands
  5. Buy other products from the same company

Question 3: Decathlon Retailer Type

Decathlon, the world’s largest sporting goods retailer, falls under which type of retailer?

  1. Specialty stores
  2. Department stores
  3. Convenience stores
  4. Superstores
  5. Category killers

Question 4: Retail Marketing Communication

Which statement about retail marketing communication is correct?

  1. The corner is a retail marketing communication channel.
  2. Trade Marketing focuses on communicating only with the buyer.
  3. A flagship store is a pop-up store.
  4. Shop-in-Shop is a communication channel specific to Trade Marketing.
  5. Signage is a communication tool specific to Retail Marketing.

Question 5: Trade Marketing and ECR

Which statement is correct regarding Trade Marketing and Efficient Consumer Response (ECR)?

  1. ECR reduces unnecessary expenses not linked to added customer value.
  2. Trade Marketing originated from distributors to improve negotiation conditions.
  3. Barcode, e-invoices, and packaging standards are implemented thanks to Trade Marketing.
  4. Retail chains created personalized promotions to improve purchasing conditions.

Question 6: Role of Marketing

What is the primary role of Marketing?

  1. Identify needs and stimulate demand
  2. Orientate wants and stimulate demand
  3. Orientate wants, stimulate demand, and collect data
  4. Identify needs, orientate wants, and stimulate demand
  5. Collect data and stimulate demand

Question 7: Retail Expansion Strategies

Which statement correctly defines a retail expansion strategy?

  1. Horizontalization: Manufacturer opens stores (chain concept).
  2. Verticalization: Distributor influences product design.
  3. Frontalization: Distributor influences product design.

Question 8: PEST Analysis

What does PEST analysis help us understand?

  1. How external factors (Political, Economic, Socio-cultural, Technological) affect marketing decisions.
  2. How internal factors (Political, Economic, Socio-cultural, Technological) affect marketing decisions.
  3. How Political, Economic, Sociological, and Technical factors help understand consumer behavior.
  4. How internal factors (Political, Environmental, Social, Technical) influence brand positioning.
  5. How external factors (Political, Environmental, Sociological, Technical) influence brand positioning.

Question 9: Coca-Cola Product Life Cycle

In which stage of the product life cycle (PLC) is the Coca-Cola brand?

  1. Development
  2. Maturity
  3. Growth
  4. Introduction
  5. Decline

Question 10: Brand Positioning

What helps a brand establish its positioning?

  1. Conducting marketing research
  2. Copying other companies’ positioning
  3. Internationalization
  4. The Marketing Mix
  5. Reducing manufacturing cost

Question 11: Marketing Evolution

Which statements accurately describe the different stages of marketing evolution?

  1. Marketing 1.0: CUSTOMER MIND: Product-centric, physical needs, economic value, traditional media, unidirectional communication.
  2. Marketing 2.0: CUSTOMER CARING: Consumer-centric, customer satisfaction and retention, smarter consumers, personal value, interactive traditional media, bidirectional communication.
  3. Marketing 4.0: CUSTOMER TECH: Values-driven marketing, creating a better world, human-centric (mind, heart, spirit), environmental value, interactive media, multidirectional communication.
  4. Marketing 3.0: CUSTOMER HEART: Socially responsible marketing, brand collaboration with society, emotional value, hyperconnectivity, omnichannel, 360° strategies, omnidirectional communication.

Question 12: Definition of Marketing

Which definition of marketing is most accurate?

  1. Methodology for customer satisfaction decisions.
  2. Discipline managing research needs to understand the market.
  3. Creating, communicating, delivering, and exchanging offerings of value.
  4. Organizational function setting criteria for achieving company objectives.

Question 13: Impulse Buying Example

Buying chewing gum while waiting to pay at the supermarket is an example of:

  1. Convenience buying
  2. Gift purchase
  3. Impulse buying
  4. Price-conscious purchase
  5. Destination purchase

Question 14: Multichannel vs. Cross-channel vs. Omnichannel

Which statement correctly describes multichannel, cross-channel, or omnichannel strategies?

  1. Cross-channel: Conveys the message to manufacturers that their clients are present across multiple channels.
  2. Multichannel: Conveys the message to manufacturers that their clients are present across multiple channels.
  3. Omnichannel: Conveys the message to manufacturers that their clients are present across multiple channels.