Public Relations & Corporate Social Responsibility

Posted on May 1, 2024 in Economy

CORPORATE PUBLIC RELATIONS

Today’s corporate environment is complex. Successful corporations are proactive, have well-defined communication strategies linked to business objectives, and demonstrate concern about the world around them.

PR Specialties:

  • Media Relations
  • Employee Relations
  • Community Relations
  • Consumer Relations
  • Financial Relations
  • Public Affairs

CORPORATE PUBLIC RELATIONS: Key Roles

  • The role of the CEO in CPR (PR is practiced by all managers in business)
  • Public Relations Specialties
  • PR activities
  • The role of Corporate Communicator
  • The role of PR in Multinational vs. smaller corporations

PUBLIC RELATION CAMPAIGN: Planning for Success

A CAMPAIGN PLAN is a plan to achieve an objective, usually of a large-scale over an extended period of time. It usually coordinates many activities and uses of resources involving multiple organizations.

Steps to Develop a Public Relations Campaign:

  1. Define Objectives: How will the campaign benefit your customers, suppliers, community, brand image, or sales?
  2. Set Goals: Ensure goals are specific, measurable, results-oriented, time-bound, and aligned with objectives.
  3. Identify Target Audience: Determine who you want to reach with your campaign.
  4. Develop a Schedule: Create synergy by aligning your public relations plan with other marketing plans.
  5. Choose Communication Vehicles: Select the most effective channels to reach your audience, such as press releases, conferences, events, or social media.
  6. Measure Results: Evaluate the success of your campaign and whether it achieved its objectives.

CORPORATE SOCIAL RESPONSIBILITY: A Commitment to Sustainability

Organizations voluntarily adopt interests of the communities in which they operate, demonstrating responsibility for our actions.

Corporate Social Responsibility means being responsible to people and the planet. As event planners, we must focus on the future of the planet and incorporate sustainable practices into our business and communication campaigns.

Being Socially Responsible Means:

  • Reducing waste
  • Minimizing consumption of natural resources
  • Energy conservation
  • Recycling
  • Minimizing negative impact on the environment

PUBLIC RELATION CAMPAIGN vs. PROGRAM

A campaign could last for weeks and consist of various events (delivering speeches, visiting hospitals, etc.). The objective is usually to gain support for an issue, candidate, or organization and influence the behavior of relevant publics.

A Public Relations Program, on the other hand, is a “cycle” of campaigns with no defined end date. Programs address ongoing issues like road safety, blood donation, or environmental conservation, where there is a constant need for awareness and action.

CORPORATE SOCIAL RESPONSIBILITY: Building Community Relations

CSR is a commitment to contribute to sustainable economic progress by working with employees, families, the local community, and society. With CSR, you give back to your community and promote environmental and social well-being.

Community Relations:

Community Relations involves an institution’s planned, active, and continuing participation within a community to maintain and enhance its environment for the benefit of both the institution and the community.

Being Socially Responsible: Smart Cities

Smart cities leverage knowledge, communication, and social infrastructure to enhance urban performance. They prioritize social and environmental capital, distinguishing them from digital or intelligent cities.

Key Dimensions of Smart Cities:

  • Smart Economy
  • Smart Mobility
  • Smart Environment
  • Smart People
  • Smart Living
  • Smart Governance

Smart cities invest in human and social capital, communication infrastructure, and sustainable economic development, while managing natural resources wisely.

Launching a New Product: Steps and Target Audience

Soft Launch:

A soft launch is the release of a product or service to a limited audience to gather data on usage and acceptance before a full-scale launch.

Steps to Launch a New Product:

  1. Write a Product Sheet: Create a detailed description of the product’s features and benefits.
  2. Launch a Website: Design a website to promote the product and provide information to consumers.
  3. Purchase Advertising: Utilize various media outlets to reach your target audience.
  4. Hold a Press Conference: Generate buzz and answer questions about the product.

Target Audience:

Define your target audience based on demographics (age, income, etc.) and psychographics (personality, interests, etc.) to effectively reach potential customers.