Maximizing Product Appeal Through Strategic Packaging Design
Packaging for Transport and Sales Success
A good packaging helps our products arrive intact at the point of sale. If packaging is strong, resistant, and safe, it will help ensure that our product doesn’t suffer damage and will also attract the client’s attention. When you see beautiful packaging, your focus is on that product, and the others (the competition) cease to exist. Thanks to good packaging, consumers remember your brand and your product because it is the first thing they see when they go shopping.
Promoting Your Brand Identity
The most important thing is to choose elements that help the customer to differentiate our brand from another one. For example, ensuring that our logo stands out and catches attention, using colors consistent with the brand, and employing suitable typography. It is also important that our packaging designs are similar across the product line. For example, if my company sells cosmetics, all the packaging of all the products of my brand should be similar. This consistency helps the customer differentiate our brand from the rest.
Usability and Handling
The packaging must be easy to handle. When we buy a product, we want to use it, and the packaging shouldn’t be an impediment to accessing that product. A good packaging should not have packaging inside packages. Always less is more if something is well done.
Sustainable and Eco-Friendly Packaging
It is important to care for the environment. Normally, packaging uses materials such as plastics that are not recyclable, but more and more people are aware of the damage caused to the environment by these materials. If we are able to create sustainable packaging, we will not only be creating a better world, but our buyers will also see that our company cares about the environment.
The Psychology of Color in Packaging
Consumers prioritize appearance over other factors. If the consumer finds two products of the same category in the supermarket, they will always buy the one whose appearance calls their attention, and generally, one of the things that most attracts a consumer is the color of the packaging. It’s important to consider several things when choosing the color for our brand, such as the type of product and the target audience. The most important goal is to draw attention and highlight the product. The colors should be striking, adequate, but above all, harmonious. The harmony of color offers visual interest and a sense of order, causing that when the consumer sees our product, they fall in love and increase their desire to purchase.
Creating Visual Hierarchy and Emphasis
The most important thing is not to interrupt the reading flow. There are many ways to emphasize a word, for example, using bold, italics, adjusting the size of the typography, or using different types of letters. The key is to use only one of these options and not combine them, as they may seem heavy and repetitive. There must be a visual hierarchy that indicates to the reader where they are at all times and allows them to differentiate each part of the text they are reading. Using these methods of emphasizing the text helps create a strong visual hierarchy.
Key Vocabulary and Terminology
- Grasp: Captar
- Provide: Proveer
- Appeal: Atractivo
- Supply: Suministrar
- Neglect: Descuidar
- Research: Investigar
- Measure: Medida
- Support: Apoyar
- Reject: Rechazar
- Weight: Peso
- Balanced: Equilibrio
- Approach: Enfoque
- Enhance: Mejorar
- Allow: Permitir
- Stand out: Destacar
- Increase – Decrease: Aumentar – Disminuir
- Knowledge: Conocimiento
- Notice: Notar
- No matter: No importa
- To achieve: Lograr objetivo
- Avoid: Evitar
- Manage: Administrar
- Engage: Comprometer
- Widely: Extensamente
- To point out: Señalar
- Develop: Desarrollar
- Hierarchy: Jerarquía
- Available: Disponible
- Purchase: Compra
- Display: Mostrar
- Fee: Cuota
- Realize: Darse cuenta
- Regarding: Respecto a
- To highlight: Resaltar
- Such as: Tal como
- Trade: Intercambio
- According to: Según
- Suitable: Adecuado
- Narrow: Estrecho
- Wide: Ancho