Marketing Concepts and Strategies
Marketing Concepts
– What is the purpose of business?
Facilitate the exchange between buyer and seller.
– Explain briefly the concept of our market to our product?
Bid: is the amount of product the seller is willing to sell at a specified price.
Demand: Number of product the seller is willing to buy at a fixed price.
The Exchange: when is the EKILIBRIO between supply and demand.
– What is marketing?
Is human activity to satisfy needs and madiante precesos seat swap.
– As defined marketing mix?
Combination make the 4 elements can be controlled by the employer to satisfy the wants and needs: Product, Price, Promotion and Distribution.
– As one can define the product concept?
All designed to satisfy a desire or need.
– What product levels can be established?
Basic Level: Satisafacción strict necessity.
Formal Level: Satisafacción strict and product features.
Level Enhancements: The other 2 and also seek benefits associated with your purchase.
– As you can classify products according to their tangibility?
Assets: These are tangible materials.
Services: Human activities to satisfy intangible needs.
– Difference between consumer product and industrial product?
Industrial output is the company incorporates the processes and buys the consumer consumption for consumption.
– What is an expanded product?
Formal product is the complete benefits associated with your purchase.
– Explain briefly the life cycle of a product?
Consists of 4 parts:
Introduction: Product launch, a lot of promotion and hard work.
Growth: Growth of sales, retail and commercial advertising effort.
MATURITY: Selling high and stable.
Decline: Decreased sales and the product disappears.
– How can we set the price of a product?
Cost, price = Cost + Profit.
Competition, put prices based on competition.
Customer, as the customer is willing to pay.
Marketing Strategies
– What is a market?
IS the set of actual or potential buyers and sellers of a product.
– What is the difference between current market and potential market of a product?
Market ls buyers today are real and potential market are the buyers can be real but is not.
– What is the market share?
Percentage ownership of a company in the market.
– How can the existence of middlemen and prescriptotes influence the market?
Intermediaries: influence price and market supply.
Prescriber: Leads the purchase.
– What is the target market?
Is the group of potential buyers we want to become real buyers of our product.
– In what is the market segmentation method allows?
Technical using a set criteria allows us to partition the market and identify the members of the target market.
– List the phases of the buying process?
I have a consiciente need.
Find alternatives to evaluate need.
Evaluate alternatives.
Buy.
Rate.
– What is the competition?
The market competition in a different sellers of a product.
– List the factors that are the internal competition?
Less ticket possible rivalry between competitors.
Existence of substitutes.
– What is a barrier to entry?
Mechanism difficult condition and installation of new entrants in the market,”Patent” Much capital.Regulacion government.
– Explain the 3 types of strategies to tackle competition?
Cost leadership: Continuing reduction of the costs the company to a group of buyers.
Competing through differentiation: The product or service offered is perceived company as something unique.
Market differentiation Competing through: Focusing action of the company to a group of buyers.
– What is the promotion?
Marketing is the part of which is intended to convince and encourage the consumer or buyer of the expediency of buying our product.
– What seeks publicity purposes?
Report on characteristics and advantages of our products and persuade consumers to purchase our product and not the competition.
– As we get effective communication?
Hearing meta.
Choose the message and response channel.
Choose expected response.
Check the response matches the expected cn.
– What is distribution?
Set contact the consumer product.
– What is a distribution channel?
Types of channels?”Different formulations for contacting the manufacturer with distributor.
Direct Channel: short channel, the 2 intermediate and long channel.
– In what is the SWOT analysis?
I can evaluate the position of 1 company in the market externalities and analyzing general internos.Con ls eliminate weaknesses, maintaining the strength, combat threats and seize opportunities.