Market Structures: Competition, Monopoly, and Monopolistic Forms
Perfect Competition: Characteristics & Output
Characteristics of Perfect Competition
- Many Buyers and Sellers: No single firm or consumer can influence the market price.
- Homogeneous Products: All firms sell identical goods, making them perfect substitutes.
- Free Entry and Exit: No barriers prevent firms from entering or exiting the market.
- Perfect Information: Buyers and sellers have full knowledge of prices and product quality.
- Price Takers: Firms accept the market price determined by industry supply and demand.
Output Determination
Short Run Analysis
- Firms maximize profit by producing where Marginal Cost (MC) = Marginal Revenue (MR).
- Since MR = Price (P) in perfect competition, the equilibrium condition is MC = P.
- If P > Average Total Cost (ATC), firms earn supernormal profits.
- If P < ATC but > Average Variable Cost (AVC), firms operate at a loss but continue production.
- If P < AVC, firms shut down.
Long Run Analysis
- Supernormal profits attract new entrants, increasing supply and lowering prices.
- Losses force firms to exit, reducing supply and raising prices.
- In equilibrium, firms earn normal profits (P = ATC), producing at the minimum point of the ATC curve (productive efficiency).
Monopoly: Defining Features & Output Strategy
Characteristics of Monopoly
- Single Seller: One firm dominates the market with no close competitors.
- No Substitutes: The product is unique, with no alternatives.
- High Barriers to Entry: Legal, technological, or resource-based barriers prevent competition.
- Price Maker: The monopolist sets prices by controlling output.
- Downward-Sloping Demand Curve: The firm faces the entire market demand curve.
Output Determination
Profit Maximization
- The monopolist produces where MC = MR.
- Unlike perfect competition, MR < Price because lowering prices to sell more units reduces revenue on all previous units.
- The price is set using the demand curve at the profit-maximizing quantity.
Economic Profits
- Monopolists often earn supernormal profits in the long run due to barriers to entry.
- No incentive to produce at minimum ATC, leading to productive inefficiency.
Example: Utilities like electricity providers (regulated monopolies).
Monopolistic Competition: Traits & Equilibrium
Characteristics of Monopolistic Competition
- Many Firms: Numerous sellers compete with differentiated products (e.g., restaurants, clothing brands).
- Product Differentiation: Goods are similar but not identical, achieved through branding, quality, or marketing.
- Free Entry and Exit: Low barriers allow new firms to enter if profits exist.
- Some Price Control: Firms have limited power to set prices due to differentiation.
Output Determination
Short Run Dynamics
- Firms maximize profit where MC = MR.
- If demand is high, firms earn supernormal profits (P > ATC).
Long Run Equilibrium
- Supernormal profits attract new entrants, reducing market share and demand for existing firms.
- Demand curves shift left until firms earn normal profits (P = ATC).
- Firms operate with excess capacity (not at minimum ATC), leading to inefficiency.
Non-Price Competition
- Firms compete via advertising, packaging, and product features rather than price.
Example: Fast-food chains (e.g., McDonald’s vs. Burger King).