Market Segmentation, Factoring, and Inventory Valuation Methods
Block 1
Market Segmentation
1. Market segmentation is the division of a market into distinct groups with shared characteristics to better adapt to the needs of different types of potential customers.
Factoring
2. Factoring is a financial transaction and a type of debtor financing in which a business sells its accounts receivable (invoices) to a third party called a factor at a discount.
Requirements
3. Key requirements include:
- At least 51% of shares must belong to the workers providing services, with an undefined ratio for the whole day.
- Minimum capital is €60,101.21, fully subscribed and 25% paid upon foundation.
- Employee shares are always registered, and their transfer to worker-partners doesn’t require a prior offer to other partners or the company.
Organization Chart
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One. The marketing mix is the joint analysis
variables to which the demand for a product:
product, distribution, promotion and price. The objective
is to exert some control over the demand by
product differentiation.
The variables on which it focuses the analysis are the product,
distribution, promotion and price.
· Product: in marketing, product is everything
tangible or intangible things (good or service) that
it offers an outlet for their acquisition, use
or consumption, and can satisfy a need
or a desire. You can call the product objects
materials or goods, services, people, places,
organizations or ideas. Decisions regarding
this point include the formulation and presentation of
product, the development of specific brand, and
characteristics of packaging, labeling and packaging,
among others.
· Square or distribution: it is to determine where
market the product (good or service) that
offers. Does the effective management of channels
logistics and sales to get the product
reach the place, time and appropriate conditions.
The distribution channels do get the product to the
potential buyer. For example, it is important to treat
of a product at point of sale is attractive
and the potential buyer decides to pay
indeed.
· Price: the value of trade associated with
transaction. The price fixing not only the costs of
manufacture or production of good, but it must have
its origin in quantifying the benefits that
product means to the market and be
willing to pay for these benefits. Notwithstanding
prior to the pricing are also considered:
competitors’ prices, the desired position and
business requirements.
· Promotion: includes all functions performed for
that the market knows the existence of the product / brand:
advertising, public relations, sales promotion
(For example 2 x 1, buy one and according to half
Price, etc..), direct sales and sales support, supply
product by phone, Internet …
2. When the warehouse of a company entering
goods at different prices, you must use
a method of valuation of stocks. According to
system that is used to determine the value
the removal method can distinguish
FIFO, LIFO and weighted average price. Given
which, according to the new General Plan accounting is not
can apply the LIFO, focus explanation
the FIFO method and the weighted average price.
The FIFO is a method that involves the sale at first
instance of those stocks that take longer
the warehouse of the company, or start selling
the first entries and they stay in the warehouse
the last who entered the warehouses of the company.
According to this method, the cost of the sale will be
oldest of the existing purchase prices
tock. This method evaluates the inflationary times
a higher cost of stocks, because it represents the
rocking the latest entries, which are more expensive.
Thus, the result of increases in business
greater extent than other methods and values the assets
its price or current market value, as it
assumes that the first goods leaving
takes the associated cost of oldest stocks
warehouse.
The weighted average price method values the outputs
warehouse according to the weighted average of prices
input depending on the units purchased for each
price. When evaluating this method, there is a
homogenous evaluation of all stocks. I mean,
The system gives an updated view of
value of the warehouse, depending on the different prices
those who were entering the products.
The methods of evaluation of stocks are not
neutral with regard to cost of sales and
valuation of closing stocks, so these values
will have repercussions on the company’s balance sheet and the account
losses and gains. This means that any
number that will get it depends on
the criterion chosen for the valuation of stocks.
Precisely for this reason, the evaluation criterion
stock that the company you choose should be uniform
in time and must be applied systematically to
joint stock company.