Legal Aspects of Advertising: Principles, Ethics, and Social Function
Advertising from the Legal Point of View
This can be defined as a set of means used to spread or extend the knowledge of a fact. Making such facts known is the subject of advertising. The object of this type of advertising is all done.
This type of advertising is more restricted, as the law provides that all facts be made public, thus establishing some means such as the press. It may have other more formal types of echo, such as cedulas, crafts, cards, etc., that are made and must be written, illustrated, and made public.
Advertising Companies
An advertising company is an independent trade organization, comprised of creative and business people, which develops, prepares, and places advertising in the media for sellers seeking to find consumers for their goods and services.
Advertising Media
These are the print media, the public thoroughfare, television, radio, and cinema.
In the print media, one can distinguish between newspapers and magazines.
Consumer
A consumer is a person or organization that demands goods or services provided by the manufacturer or supplier of goods or services.
General Principles of Law
These are within the written law, deriving from the rules.
Something when the judge… resolved according to the criteria of value as it deems just and proper, “one idea.”
Equity
The value of men and women to respect decisions and works, like equal rights between men and women.
Role of Law
- Corrective Sanctioning Function: Its function is to organize social life.
- Preventive Function: It is responsible for avoiding any damage or negative impact on society.
- Social Control Function: It penalizes, corrects, and eliminates deviations from the citizens.
- Evolutionary Function: The law must be evolutionary and regulate the situations that cause the new technologies. It should be ahead of social change.
- Distributive Function: It is when the law acts as balancing or correcting social distortions.
- Promotional Functions: These are rules that try to promote a performance or activity.
- Social Integration Function: It avoids inequalities.
Characteristics of the Law
- The law is a set of legal rules.
- It regulates human behavior.
- It is imperative that it imposes a duty of conduct.
- It is attributive by allowing a person other than the obligation to enforce that requirement.
- It maintains equality between individuals.
Justice
It is the art of doing what’s right, and “giving each man his.” Basically, justice is the virtue of honor and respect for the law.
Common Good
It is the set of social conditions that allow and encourage human beings’ integral development of each and every one of the members of the community.
Advertising Ethics
In a nutshell, it is the good and bad of human behavior of an individual.
Power
Power means the capacity or potential to influence others in the desired direction.
Difference Between Law and Study
The law is a set of legal rules to maintain social order. While studying is basically a process of assimilation or understanding to comprehend something.
Define Power, Status, Rule of Law
Power: The power that comes from or is imposed by the government on the people.
Status: Defined as the set of institutions that have the authority to establish rules governing a society.
Rule of Law: When the governing authorities accept and respect the law in force for the development and growth of the state in question, it is given within a framework of absolute peace and harmony.
Social Function of Advertising
To disseminate information on various topics or products that are disclosed in the mass media, such as radio and television, to communities and individuals.
Equity
This is the fair and unbiased treatment among individuals of something specific.