Key Functions and Elements of Organizational Communication

Key Functions of Organizational Communication

Planning Function

Establishing goals to guide company performance.

Organizational Function

Ensuring human and material resources meet assigned functions.

Leadership Function

Controlling and motivating staff to achieve objectives.

Control Function

Verifying if instructions are being followed.

Type of Department

Specialized units to achieve planned goals.

Decision-Making Process

  1. Analysis of the situation
  2. Planning and assessment of alternatives
  3. Decision and execution
  4. Monitoring and evaluation

Decision-Making in a Group

Advantages and disadvantages of group decision-making.


Developing creativity and innovative solutions.

Philips 66

Dividing groups into subgroups for discussion.

Corporate Identity

Enduring traits that define the company’s personality.

Corporate Image

Public perception of the organization.

Trademark and Corporate Visual Identity

Elements used to distinguish products and services in the market.

Elements Involved in the Communication Process

Sender, Receiver, and Message

Roles and characteristics of these elements.

Channel, Context, and Feedback

Means of information circulation and influencing elements.

Communication Barriers and Solutions

Physical, intellectual, and psychological barriers and how to overcome them.

International Communication

Vertical and horizontal communication within a company.

Types of Meetings

Routine, extraordinary, informative, negotiation, advisory.